Thursday, March 10, 2016
Claudia Küchen, Head of Design and Marketing:
“As designers and advisers, we view our task as recognizing new trends, analyzing them, and ultimately being able to tell our customers very clearly what is important for them. Our Decor Selection is a dependable statement of the current trends and offers our customers and partners a valuable guide, in reflection of the responsibility that we feel towards them.”
With its Decor Selection 2016, Schattdecor is presenting a selection of global decor highlights that have the potential to be the best sellers of tomorrow. The selection was preceded by a yearlong analysis of trends and research work, during which Head of Design Claudia Küchen’s team distilled the essence of three current trends: Casual Black, Cultural Spirit, and Freestyle Clarity. With Decor Selection, the surface specialist is offering its customers a valuable guide.
“Entirely different options presented themselves during our research,” explains Claudia Küchen, emphasizing that the selection is a basic package that is intended to serve as the basis for the subsequent consulting process with the customer. “Of course, customers will also be able to find the perfect solution for their individual needs with us in the future. That’s why we initiate a consulting process with them and tailor the decor selection to their needs.” She added further. All 12 decors found in the Decor Selection are available in the three current trends and are considered highlight decors around the world.
FREESTYLE CLARITY
It’s about reducing things to their essence.Freestyle Clarity is evidence of the increasing importance of the simple and authentic. It’s about reducing things to their essence – a building block for more quality of life. There is already a very clear recognition of this theme in Germany, Russia, and Poland. The trend fits in very well with the present, as the Scandinavian style of furniture, with its very light colors and woods, is very popular now. White frequently appears in combination with black in graphic elements, patterns, and graphic furniture forms.In China, the color white symbolizes purity, innocence, and cleanliness and is frequently used in combination with natural-colored wood, warm copper hues, and surfaces with distinctive tactile qualities. There’s one more advantage: white makes rooms look bigger! The clear contrast of black and white is timeless and contributes to an uncluttered look. Lightness and variability define the FREESTYLE CLARITY theme.
CASUAL BLACK
Urban, creative, modern, self-assured yet down to earth. Casual Black is very trendy and the most revolutionary and latest of the three trends, and it’s very popular in the German as well as in the US market. And our Brazilian customers confirm that Casual Black is the biggest trend in South America, where it’s attracting a lot of attention. The trend has yet to make its way to Russia and Poland. In these countries, the color white – as epitomized in the Freestyle Clarity decor – and lighter furniture are still more popular. Dark colors are now mainly found in traditional furniture. Casual Black stands for a timeless and relaxed style that offers a feeling of casual well-being and laid-back comfort.
CULTURAL SPIRIT
The unique aspect of this trend theme is the influence of various cultures on the mix of materialsand patterns. The long-standing boundaries between cultures are rapidly disappearing in the modern age of globalization. The unique aspect of this trend theme is the influence of various cultures on the mix of materials and patterns. Cultural Spirit takes furnishing ideas from all cultures around the world. This trend is particularly popular in Italy, Poland, and Turkey where its effect can be felt most –furniture is already being offered in this style and in warm color tones. The customer response to this trend is also very positive in Brazil, as the natural-looking wood grains of the theme are similar to traditional Brazilian woods. Especially in an era of cultural exchange, remembering one’s roots is particularly important, and it is in this respect that Cultural Spirit conveys a feeling of individuality and personality.
Tags: decor highlights, Decor Selection 2016, Schattdecor
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