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The ‘BLACK’ Trend at interzum 2015 from SCHATTDECOR

 Tuesday, June 16, 2015

CHOYzyiUYAATgr3 copyThe interzum was a complete success for Scattdecor this year. They presents some of the unique products that is made from ethnic black. Black is the code colour of Schattdecor at this year’s exhibition. They reinvented the colour through their special collections.

 

“We courageously relied on the color black throughout in designing our booth! We placed an entirely new spin on the idea of this color. Now it has a comforting and welcoming effect instead of being aloof and elitist. Black is the new white!” Claudia Kuchen, Head of Design+ Marketing.

 

The company presented itself with a bold design for its booth and a variety of new features appropriate to the excitement surrounding its 30th anniversary, three new trend lines were introduced for the Smartfoil Evo Collection. The Proflex Floor was introduced as well- a development product consisting of an elastic composite used in the production of multi-layer, modular floors.

 

The most in-demand decorative element at the interzum was Riviera Oak. This was on display at the booth as prominent design feature. Some of the Collections are designed for Authencity and Self-Realisation.

 

SmartFoil Evo by Schattdecor
Following the introduction of Smartfoil Evo as a new product at the SICAM 2014, Schattdecor presented more than ten decorative variations of the surface effect at the Interzum.

 

Proflex by Schattdecor
Schattdecor presented a new developmental product in the form of a composite that may be used in the production of elastic, multi-layered flooring. The new surface shines with a natural feel and is free of solvents and PVC. The biggest advantage for the customer: the entire decorative range may be used in the optical design.

 

Digital Visions by Schattdecor
New, experimental and impressive decorative elements from the Digital Visions collection were integrated into Schattdecor’s main booth for the occasion.  Ranging from photo-realistic to graphic structures, a wide variety of novelties were on display, proving inspiration and ideas to architects, designers and interior designers.

 

The digitally-printed flooring “Vibes” was on display on the piazza in Hall 6 and provided an impressive show of the creative possibilities offered by digital prints.

 

Faster Edgebanders by Schattdecor
Customers provided enthusiastic feedback for the thermoplastic borders and foils developed together with Rehau and Hornschuch. The three trend rooms contained numerous examples with matching borders and won over viewers with their natural optics.

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