Friday, November 4, 2022
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Technology is advancing in leaps and bounds and innovation has helped us in achieving the unthinkable, no doubt. Satellite imaging (and its ever-expanding database of derived data) is now more powerful and accessible than ever before thanks to recent advancements in optics, remote sensing, artificial intelligence, machine learning, and cloud computing. By offering knowledge, resources, and insights as a one-stop online resource, the NZ Satellite Imagery Marketplace seeks to make it simpler for businesses and organisations to commence or ramp up their satellite imagery journey.
Satellite Earth observation market estimated to reach a global value of US$7.88 billion by 2030
The launch of New Zealand Satellite Imagery Marketplace coincides with the commercial advancement of technology and the inevitable need for innovation in progressing the transcendence to low carbon economy, as per Critchlow Geospatial Group Managing Director, Steve Critchlow. To offer the widest selection of satellite services currently accessible, Critchlow Geospatial painstakingly hand-selected each vendor in the Marketplace. Maxar, NTT Data, Pixxel, SI Imaging, Head Aerospace, Capella Space, Satellogic, and SpaceWill are some of the current suppliers.
Satellite imagery today is not just confined to high-resolution high imagery either. In addition to Synthetic Aperture Radar (SAR), which can see through clouds, smoke, and nighttime darkness, it now has multi (and hyper) spectral capabilities that can discern between materials on the Earth’s surface. The Marketplace will greatly simplify access to satellite imagery for agritech, farmers, horticulturists, planners, engineers, and GIS specialists who support those industries by providing flexible new business models around the licences for software and data. These models are frequently web-based and self-service subscription models.
“Earth observation via satellite imagery and its derived data is at the forefront of green policy and the shift to low carbon activity and emissions reduction. As part of a low carbon strategy, it will help organisations reduce their emissions and enable them to achieve their Net Zero targets much more expediently,” says Critchlow.
Use of next-generation satellite imagery and the data obtained from it will assist virtually every economic sector in New Zealand, with the satellite Earth observation market estimated to reach a global value of US$7.88 billion by 2030. The New Zealand Satellite Imagery Marketplace will make it possible for this ground-breaking and crucial technology to be adopted more quickly.
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