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CLASSEN Group launches new CERAMINE range design floors: NUVA

 Monday, April 29, 2024

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The CLASSEN Group has recently announced their launch of its latest CERAMIN range, Nuva. Nuva presents customers with a holistic concept for PVC-free flooring that enables both clicking and gluing and meets the highest quality standards. CERAMIN, a material developed by the CLASSEN Group, is already well-known on the market for its exceptional environmental and health-friendly properties. CERAMIN is free of PVC, plasticisers or other stabilizers. It is also 100% recyclable, extremely dimensionally stable and contributes to a healthy indoor climate.

Nuva provides a diverse range of options with a total of 59 decors. Each decor is available in an adhesive format, and 41 of these are also offered in a click version. These decors are organized into five sub-collections, each designed to cater to different qualities and dimensions, addressing the varied needs and specifications required for a broad array of applications.

All sub-collections are beveled on four sides, usually with a bevel in the wear layer, which makes the color and design of the plank visible in the bevel and eliminates the need for additional lacquering. In addition to flexibility in design, Nuva also offers flexibility in application – from service class 32 (Nuva Essential) to the industrial sector with class 42 (Dryback products).

Nuva is set to officially debut in the second quarter of 2024. In preparation for the launch, the in-house marketing team has crafted a detailed marketing strategy for retailers, complete with a range of promotional materials for sampling. This initiative will empower CLASSEN retailers to effectively highlight the advantages and variety of the Nuva collection, providing customers with an outstanding shopping experience.

“The launch of Nuva marks a significant milestone for the CLASSEN Group and our ongoing mission to provide innovative and high quality flooring,” commented Patrick Pohl, Head of Product Management at the CLASSEN Group. “We are proud that Nuva not only offers aesthetically pleasing options, but is also environmentally friendly and healthy for living. We look forward to bringing the benefits of Nuva to our customers and enriching their living and working environments.” Patrick added further.

In addition to the launch of Nuva, the CLASSEN Group recently published its first Environmental Product Declaration (EPD). The results of the EPD confirm that the CLASSEN Group’s products deliver outstanding performance in the contract and project business. By developing advanced production processes and selecting sustainable materials, such as the use of secondary raw materials, the company minimizes its environmental impact and actively contributes to environmental protection.

Read more news on: CLASSEN Group, PVC, Flooring

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