Thursday, February 4, 2016
One of the market leaders in adhesives and sealants, Pidilite Industries Ltd has launched Fevikwik Weld, a specialized rapid-repair product that repairs broken objects with gaps and cracks and turns them into a new one.
Fevikwik Weld is a combination product made of Fevikwik and a fine glass powder. With its unique ingredient, it has a strong and lasting bond. When applied together on the damaged area, it repairs instantly and gives high strength. The adhesive is an ideal combination for filling and sealing gaps, joining broken objects and repairing and rebuilding.
President, Consumer Products – Maintenance, Rajesh Joshi commented, “Fevikwik has been used by our consumers for various applications. Since its inception, Fevikwik has established itself as a ‘one drop instant adhesive’ in the market. With the launch of Fevikwik Weld, we want to build on this standing and further position Fevikwik as an adhesive for mending broken objects with cracks and gaps. We believe that this new proposition will be widely accepted as an extension of Fevikwik.”
Fevikwik Weld offers several advantages and can be applied on a number of surfaces like plastic, metals, electronic parts, ceramics, glass etc. It is easier to use and dries faster. Once dried it turns into a hard formulation that can be hammered, rubbed with a sand paper and can even be drilled. It helps the consumer to enhance the life of objects.
The product will be available in a bottle with a nozzle which makes it easy to use multiple times and gives it a longer shelf life. Fevikwik Weld will have a phased launch, with initially being available in markets of Bangalore across hardware and auto outlets.
Tags: adhesives and sealants, Fevikwik Weld, gaps and cracks, Pidilite Industries Ltd, specialized rapid-repair product
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