Monday, March 2, 2026

Co-founded by NFL superstars Patrick Mahomes and Travis Kelce – whose high-profile engagement to Taylor Swift has catapulted him into the cultural spotlight – alongside Noble 33, 1587 Prime is more than a steakhouse. It’s an immersive dining experience where bold design, material integrity and performance-driven choices – such as walnut Woodura Planks – come together to create a memorable space.
An arrival designed to set the tone
From the moment guests arrive, 1587 Prime sets out to tell a story – one inspired by America’s favourite pastime and elevated through contemporary design. The experience begins at the grand entrance, where guests are guided through a narrowing tunnel that evokes the dramatic walk into a world-class stadium.
“Bjelin was FANTASTIC to work with. The company has beautiful, beautiful, beautiful products -Dani Nydick, Senior Project Interior Designer at The Johnson Studio at Cooper Carry.”
Inside, the ground floor pulses with life. Nightly live music radiates from a central stage, complemented by a large 20-seat bar and intimate banquettes that encourage both social energy and comfort. A sweeping grand staircase leads to the second floor, where a semi-private dining area accommodates more than 40 guests, alongside a private dining room for up to 20.
Tables are carefully positioned to offer clear views into the open kitchen, giving diners a behind-the-scenes look at Noble 33’s culinary artistry. A discreet VIP entrance provides additional privacy, reinforcing the layered experience of the space. With 238 seats in total, the restaurant balances scale with intimacy.
Why real wood was essential
From the outset, the design team was committed to using real wood throughout the project to create an authentic, luxurious atmosphere. Flooring played a critical role in grounding the bold decorative elements while delivering warmth, texture and longevity.
Aesthetics played an important part. The range of colours and finish options allowed the design vision to be fully realised.” But the flooring was also selected for its ability to meet the practical demands of a high-traffic restaurant environment. It needed to withstand constant foot traffic, spills and operational wear while maintaining its appearance over time. Ease of installation and competitive installation pricing were also key considerations, helping ensure efficiency and cost control without compromising the design intent.
“Bjelin met budget requirements and was able to deliver the necessary quantity within a tight timeframe, making it a practical and reliable choice for the project.”
Design problems, solved
The project presented several challenges, including an irregular floor plan and multiple flooring transitions that added complexity during installation. In addition, a late-stage material change required a product with a shorter lead time.
Close collaboration proved essential. “Bjelin worked closely with the project team to resolve installation challenges and deliver a solution that met both technical and aesthetic requirements – on time and within budget.”
“Prime 1587 reflects the ambition of its founders, the creativity of its designers and the demands of modern hospitality.”

The result is a restaurant where design, craftsmanship and performance work in harmony. At 1587 Prime, everything from the dramatic spatial sequencing to the materials underfoot has been carefully considered to support both atmosphere and longevity.
At Bjelin, they are all about creating innovative floors that make one’s home or workspace more beautiful, practical and long-lasting. With a focus on sustainability and cutting-edge technology, our floors strike the perfect balance between durability and style.
As part of the Pervanovo Invest AB Group, they work closely with their sister company Välinge Innovation AB – creators of the click floor – blending world-class innovation with craftsmanship. From their factories in Sweden and Croatia, they craft both timeless wooden floors and innovative flooring made from ground-breaking new materials. Using FSC-certified wood and generations of expertise with Slavonic oak, we ensure quality in every product.
With a legacy of pioneering flooring solutions, Bjelin continues to push the boundaries of design and function, driven by their passion for innovation and respect for people and the environment.
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Tags: Bjelin, decor, flooring, interior designing, wood project, woodworking
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