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UPM Raflatac honored with APR recognition

 Monday, October 31, 2022

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UPM Raflatac has been recently recognized by the Association of Plastic Recyclers (APR) for their clear and white pressure-sensitive labels with acrylic adhesive that are undecorated for PP bottle recycling. The APR recognition is “based on the technical recyclability of the label innovations, in the polypropylene container recycling stream.”

The company issued a statement expressing their gratitude for the recognition for their ongoing dedication to the circular economy. This is UPM Raflatac’s fifth APR Critical Guidance award to date. According to Kyle Strenski, Business Director, Films and Specials, UPM Raflatac Americas, the brand claims that this new direction will enable them to give brand owners a more comprehensive solution. APR’s definition of “recyclable” is comprehensive and considers compatibility with industry standard recycling processes, starting with collection and ending with remanufacturing.

In the letter of appreciation, APR thanks UPM Raflatac for proactively submitting these label innovations for recognition. The effects of these processes are advantageous to global recycling initiatives. Meeting the Critical Guidance Document is a really essential milestone in proving that the company’s label innovations are generally recyclable. Beyond whether it’s created from a certain plastic resin or is collected by a particular municipal programme, a plastic package or item’s ability to be recycled must also be considered. To make sure that a package design is indeed recyclable, package designers can use APR’s Design Guide to assess each component against generally agreed standards.

Following are the criterias to be met for “Recyclable per APR Definition”:

• According to the U.S. Federal Trade Commission’s “Green Guides,” at least 60% of consumers or communities have access to a collection system that will accept the item.

• The object must have a market value or be sponsored by a programme that is required by law.

• The item was probably correctly sorted into a market-ready bale of a specific plastic that complies with industry standards using a material recovery system, such as a single-stream or dual-stream MRF, a PRF, a system for deposit system containers, or a system for collecting rigid plastic and film from grocery stores.

• The item can be subsequently processed through a conventional recycling process to create post-consumer plastic feedstock that is usable in recognisably new items at a reasonable cost.

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