Friday, August 16, 2019
Starwood Orman Ürünleri Sanayi A.S. and DIEFFENBACHER commissioned to produce the particleboard line in İnegöl, Turkey six weeks ahead of schedule. The respective line replaces a DIEFFENBACHER line commissioned in 1991. On the occasion of the celebrations, Starwood CEO Hüseyin Yildiz shared opinion about the new plant project, “Each first board ceremony feels like being the parent of a new baby. The mother giving birth faces concerns, pain and some challenges, while the father has his own concerns and curiosity. Each child’s birth and each line’s ‘delivery’ are more exciting and more beautiful than the previous ones.”
He further added, “Our project in İnegöl was a real challenge from day one. Together with the DIEFFENBACHER team, though, we have pushed the limits in terms of delivery, timing and other aspects. We have gone beyond my expectations. Starwood learned a lot in the process, and the newest lesson was the power of teamwork with DIEFFENBACHER.”
“As Starwood is a family-owned company, we always prefer working with family-owned companies like DIEFFENBACHER, whose owners are well qualified and keen on their core business. We enjoy cooperating with companies and people who listen, who work hard to understand the needs of their customers and who have similar values. There was a lot of compatibility between our company and the DIEFFENBACHER family and their company’s people. That made cooperating on this project a great pleasure.” “Our last DIEFFENBACHER line was commissioned in 1991. Since that time, we’ve made great progress. Despite two other continuous particleboard lines being added, our old DIEFFENBACHER line continued to operate until today. We could only retire her with a new DIEFFENBACHER line. I have a saying for this: ‘You can only replace a DIEFFENBACHER line with a new DIEFFENBACHER line. Otherwise she keeps running,’ he concluded.
Tags: Dieffenbacher, particleboard line, StarWood, Starwood CEO Hüseyin Yildiz, Turkey
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