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Nobia acquires Superfront enriches kitchen industry

Published on :Thursday, January 13, 2022

Nobia acquires Superfront, a European e-retailer in kitchen and storage with a strong focus on design and circularity. Nobia has signed an agreement to acquire Superfront, a Sweden-based company that designs and sells, among other things, doors, handles and legs for kitchens and other furnishings. Since the company was launched in 2013, Superfront has created a high level of brand awareness with a strong focus on design and sustainability, primarily through digital and social channels. Net sales for 2021 amounted to approximately SEK 65 million with an operating margin in excess of ten percent. Almost all sales are made online to consumers across Europe.

“Through the acquisition of Superfront, we will be stronger in both e-commerce and digital marketing. We will also have access to an attractive market for circular design in kitchens and storage. Superfront is known for its strong design and its circular offering and with its good profitability will be Superfront is a good addition to Nobia’s portfolio of strong brands, ”says Jon Sintorn, President and CEO of Nobia.

“Superfront has had great success since we launched the company just over eight years ago, and we are very pleased with what we have achieved so far. Now that we are facing the development of Superfront, we are very happy to be part of Nobia, which can provide the scale and expertise we need to further grow the company across Europe, ”said Monica and Mick Born, Superfront’s founders.

Superfront will be consolidated in the Nobia Group’s “Central Europe region” from mid-January 2022.

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