Friday, April 17, 2026
The HOMAG Group is continuing the strategic development of its sales and service activities in the Benelux countries in order to sustainably strengthen its close relationship with customers.
The Benelux region has been of great importance to the HOMAG Group for many decades. Against this background, the establishment of dedicated sales and service subsidiaries in both Belgium and the Netherlands is planned. As a result, customers in Belgium, the Netherlands, and Luxembourg will now have an even greater opportunity to work directly with the HOMAG Group.
This new offering complements the existing market structures and deliberately expands customers’ range of options. With this step, HOMAG aims to further secure its market position and consistently enhance its high standards in terms of quality, consulting, and service.
The new units will act as central points of contact for customers in the areas of consulting and project support, as well as the sales of machines and systems. In addition, the following services will be offered for both existing and newly installed machines:
Long-standing partnerships and expanded freedom of choice
Global Head of Sales Frederik Meyer explains: “The successful market development of the HOMAG Group in the Benelux countries is based on strong and committed partners. Over many years, the companies of the OPTIMAT Group have made a significant contribution as sales partners, supporting our customers and strengthening the HOMAG brand. Regardless of the new direct offering, the companies of the OPTIMAT Group will continue to be authorised to sell machines and systems of the HOMAG Group, as well as to provide related services. Customers can independently decide which business partner they wish to work with. With the expanded direct approach, we are offering our customers additional options without dismantling proven structures.”
About HOMAG Group
The HOMAG Group is the world’s leading provider of integrated solutions for production in the woodworking industry and woodworking shops.
“Our customers use high-tech machines and systems from the HOMAG Group to produce home and office furniture, kitchens, parquet and laminate flooring, windows, doors, staircases and even complete prefabricated timber-frame buildings. The range of machines and systems available extends from individual machines for trade businesses to complete, networked production lines for highly industrialised, individual furniture production.”
At the same time, the HOMAG Group offers its customers a broad portfolio of app and software solutions that can be combined in a modular fashion to form a comprehensive overall solution – tailored to the requirements of the company and covering the entire process. The right control software and numerous services related to production machines and systems make our offering unique.
Read more news on: woodworking, technology, AI, woodworking software, flooring, CNC, wood panel
Get more updates from American woodworking industry through: www.woodandpanel.us
Tags: furniture, homag, Laminate Flooring, technology, Timber Industry, woodworking machine, woodworking software
Comments: