Friday, April 1, 2016
After the record year for sales in 2015, in which the HOMAG Group achieved sales of over one billion euro for the first time in the company’s 55 year history, the success story continued at the HOLZ-HANDWERK trade fair with a record number of incoming orders. Participation in the trade fair as the largest exhibitor has paid off again for the HOMAG Group.
30 machines over an area of 1700 m² incited great interest from craftsmen and carpenters from all over Europe.
The focus was on the trade fair motto “Growing with the HOMAG Group”. The HOMAG Group demonstrated how these days every Company – regardless of size – can easily grow with the individual technology and software modules available from the HOMAG Group. “HOLZ-HANDWERK set a new record with over 110,000 visitors and the aisles of HOMAG City were packed full. Most visitors were from Germany, with around 30% of visitors coming from 46 other countries. Orders could be submitted directly at this craftsman’s trade fair and in this aspect we had a record result,” says Alexander Prokisch, head of marketing.
Jürgen Köppel, board member for sales, service, and marketing was also impressed by the success at the trade fair: “HOLZ-HANDWERK in Nuremberg is the most important trade fair for carpenters and joiners but also for medium-sized companies that already have industrial structures. FENSTERBAU FRONTALE, the most important window construction trade fair in the world, takes place in Nuremberg at the same time, enabling us to position our products and services on the market very successfully and to address customers from various sectors. There is scarcely any other trade fair location where you come into contact with better qualified visitors. It was also the ideal time for our newly founded HOMAG Deutschland GmbH to present itself to customers and other interested parties.”
Tags: Alexander Prokisch, HOLZ-HANDWERK, Homag City, Jürgen Köppel
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