Thursday, April 6, 2017
FIMMA Brasil – the International Fair of Machines, Raw Materials and Accessories for the Furniture Industry – took place from March 28 to 31, in Bento Gonçalves, Rio Grande do Sul. The first two days of the show welcomed around 12,000 visitors. The fair was successful in bringing together the main players of the furniture sector at one place. The three-day event is estimated to have reached approximately 25,000 visitors.
At the inauguration, the President of the fair, Rogério Francio, spoke about the challenges of holding the event in one of the worst economic times experienced by Brazil and by the productive sector, with recession, the domestic market shrinking, political and institutional crisis, high tax burden, unemployment, lack of credit and investments.
In his speech, the executive stressed the importance of FIMMA Brasil and the features that are defining the edition 2017: professionalism, resilience, management, innovation and opportunities.
Speaking on the importance of the fair, Francio stated, “The participating companies have the chance to exhibit their products in a global showcase, strengthening their brands globally, expanding their contact network and building up strategic alliances.”
To give exhibitors greater visibility, FIMMA Brasil carried out the Image Project, which brings opinion makers and professionals from the international press to the event to present and promote the potential of the Brazilian furniture industry and, consequently, develop the creation and enhancement of the industry image abroad.
The 2017 fair edition brought together about 30 journalists and opinion leaders from Brazil, India, Canada, Mexico, Spain, Italy, Chile and Argentina.
Another activity held during the show was the FIMMA Joiner project, attended by more than 1300 people. The project aimed to spread the entrepreneurial culture among small entrepreneurs and, therefore, had a team of speakers who brought to the fore important issues, creative and innovative on the segment of the woodwork.
There were lectures on “Quick Change Tools” by Fábio Lopes Ferreira, the SENAI Institute of Technology in wood and furniture; “Craft Joinery” by Fernando Mendes; and “Joinery in the Digital Age” by Jucielton dos Santos. The duo Alexandre Luis Franceschi and Márcio Zaffari, the Wirutex, talked about “New Technologies Tools for the Furniture Sector”; the designer Eduardo Núncio, addressed “The Joinery in Salon Design” and to end, Carlos Eduardo Hoffmann, of the Woodwork New Area, presented “Production in Connected Joinery.”
The woodworking industry also received an incentive through the Buyer’s Project, which enabled direct contact between importers of machinery, raw materials and accessories for furniture and Brazilian exporters.
This year, the Buyer Project carried out 1200 business rounds – 50% more than the amount held in 2015 edition. The strategic action brought to Brazil 50 international buyers from countries such as United States, Mexico, Panama, Chile, Colombia, Peru, United Kingdom, United Arab Emirates, Argentina, Uruguay, Bolivia and South Africa.
At FIMMA Brasil 2017, about 360 exhibitors and 500 brands were present. Of these, 30% companies were first-time exhibitors at the fair. From the enthusiasm and positivism shown by the participants of this edition and by the professionals attached to furniture chain, FIMMA Brazil becomes a lever for improvement in the Brazilian domestic market business.
To Francio, this year’s show was characterized by the spread of information and knowledge on current issues, technology, innovation, new products related to the sector and also the good business results. In end, he concludes, “We are pleased to see the amount of business – from micro and small, to large – focused on improving the quality of their companies.”
Tags: 000 visitors, 12, 25, FIMMA Brasil, first two days of show, furniture sector, successful fair, three-day event, witnesse
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