Monday, July 14, 2025
Dürr, a global leader in automation and industrial technology, has strengthened its partnership with Selettra Automation e Robotics through a new cooperation agreement. This collaboration, revealed at the launch event of an Industrial Technology Park in Curitiba, Brazil, sets the stage for cutting-edge advancements in automation and industrial logistics. Both companies aim to deliver tailored solutions designed to improve the efficiency, flexibility, and scalability of manufacturing processes.
Dürr has been operating in Brazil for over 60 years, providing top-tier products for paint shops, final assembly lines, and environmental systems. Its collaboration with Selettra, a specialist in mobile robotics and flexible conveyor technology, further enhances its ability to meet the growing demand for advanced industrial solutions. The partnership primarily focuses on the development of Automated Guided Vehicles (AGVs) and Autonomous Mobile Robots (AMRs) with load capacities exceeding 6,000 kg.
The collaboration between Dürr and Selettra is based on a long history of successful joint projects aimed at both the Brazilian and international markets. Selettra, with its expertise in mobile robotics, will help Dürr develop and integrate cutting-edge automation solutions into various industrial sectors. Together, they will enhance the flexibility and efficiency of production lines, particularly through heavy-duty AGVs and AMRs, which are poised to revolutionize industries such as automotive, aerospace, and more.
Paulo Sentieiro, Vice President of Sales and Marketing at Dürr Brazil, highlighted the significant value this partnership brings: “Selettra is a reference in integrating technologies for industrial mobility and flexible manufacturing, areas where Dürr also offers advanced solutions.” He emphasized that the partnership is a gateway for Selettra’s international expansion and for Dürr, an opportunity for a rich exchange of expertise, paving the way for new business opportunities.
The new Industrial Technology Park, also referred to as the Mobility Habitat, is central to this collaboration. Located in Paraná, the park serves as a hub for technological innovation and industrial research. It is designed to foster collaboration between industry leaders, researchers, and local talent to develop new solutions that can enhance industrial processes.
The park’s infrastructure, including laboratories for prototype development, will be instrumental in the joint efforts of Dürr and Selettra to advance the automation of internal transportation systems. By leveraging the Mobility Habitat, both companies aim to produce more efficient solutions for industrial manufacturing, from automotive assembly lines to specialized intralogistics applications.
As part of this strategic partnership, Selettra and Dürr will jointly develop software for fleet management and automation of AGVs and AMRs. These autonomous systems are designed to optimize the transportation of materials within factories, reducing manual labour and improving production efficiency. The move aligns with global trends in manufacturing towards greater automation, flexibility, and scalability.
The benefits of this partnership extend beyond Brazil, with the companies set to explore new markets and opportunities for innovation in industrial automation. The joint development of AMRs and AGVs with high load capacities opens up new possibilities for industries requiring heavy-duty, autonomous transport solutions. These technologies are particularly relevant for sectors such as automotive and aerospace, where production demands are constantly evolving.
Selettra’s primary strength lies in its ability to customize and integrate mobile robotics solutions tailored to different industrial environments. The company’s expertise in AMRs enables businesses to enhance operational efficiency while also ensuring safety and scalability. Through its collaboration with Dürr, Selettra is set to expand its footprint beyond Brazil, offering these advanced solutions to a global audience.
The partnership aims to introduce smarter solutions for material handling, further accelerating the shift towards Industry 4.0. With greater emphasis on flexible manufacturing, companies will be able to streamline their logistics and production lines, reducing costs while enhancing production timelines.
Looking forward, the strategic collaboration between Dürr and Selettra is expected to push the boundaries of automation and robotics within the industrial sector. By combining Selettra’s innovation in mobile robotics and Dürr’s global expertise in automation, both companies are set to revolutionize industrial manufacturing processes. The development of AGVs and AMRs with high load capacities will be a game-changer for industries that rely on heavy material transportation.
The Mobility Habitat in Paraná will serve as a key site for testing and refining these technologies. This collaboration underscores the increasing demand for flexible automation systems that can adapt to rapidly changing production requirements. As the partnership continues to grow, Dürr and Selettra will provide even more robust solutions to meet the demands of industries worldwide.
The Dürr-Selettra partnership is more than just a collaboration; it is a stepping stone towards achieving greater industrial innovation and efficiency. By focusing on automation, robotics, and mobility solutions, both companies are poised to offer industries a future-proof solution to enhance productivity, reduce costs, and improve flexibility. As Industry 4.0 continues to reshape manufacturing, the collaboration between Dürr and Selettra is a testament to the growing importance of technological innovation in driving industrial success.
With the Industrial Technology Park acting as a catalyst for research and development, the future looks promising for this partnership. The global manufacturing sector is on the brink of significant transformation, and Dürr and Selettra are at the forefront of this change, providing advanced automation solutions that will shape the future of industrial processes worldwide.
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Tags: AGVs, AMRs Dürr, Dürr, Dürr AGVs, Dürr and Selettra, Dürr Automation, Dürr Brazil, Dürr partnership, Dürr robotics, Paraná, Selettra, woodworking and manufacturing
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