Wednesday, December 2, 2020
With Combilift’s unique portfolio of forklifts, the company is revolutionising the way businesses handle and store materials, especially long and awkward loads, or when space is limited. An exciting new children’s book has been launched, just in time for Christmas! Innovation permeates throughout the company and this has now been extended to capture children’s imaginations at grassroots level.
When asked about this, the author of “The Forklift trucks and their Secret Superpowers”, Emer Conlon explains, “I approached Combilift just over a year ago, with a view to proposing a novel, unique way to communicate with existing and potential customers, as well as being involved in the education of the next generation. The idea was to write a children’s book which ‘cartoon-ises’ the main Combilift products and transforms them into characters that children will love. I wanted to also use it as a marketing tool for the adults and so I used the USPs of the actual forklifts and turned them into the superpowers of the characters! That way both adults and children would get something from the book!” Emer continues, “Martin McVicar (CEO & Co Founder of Combilift) really liked the idea – especially the educational aspect for children and as a result of his astuteness, we proceeded with the book and CombiKids was created. So Combilift, is ‘Lifting Innovation’ and now CombiKids is ‘Lifting Imaginations’ “
Martin explains, “We believe it was very important to be involved with the education of the next generation and to that end, we already have a number of programs including, apprenticeships, tours, etc. However, our new CombiKids initiative will involve even younger children with Combilift. The idea is that little ones, would ‘buy-into’ the Combilift brand when they are young by creating an association with it – thus encouraging future engineers and lots of other budding talent, as well as motivating children to read. It is a great way to highlight Combilift to a wider community that may not be overly familiar with it”.
The CombiKids book highlights overcoming difficulties, the importance of friendship and that bullying is unacceptable. Needless to remark, the hero is always a Combilift truck who ‘saves the day’. Combilift is a proud member of Guaranteed Irish, and the CombiKids book very much reflects this. Supporting local businesses and the importance of Irish jobs – particularly during Covid19 – is incredibly important to the ethos of Combilift. All proceeds from book sales will go to incredibly deserving charity.
Tags: Combilift, Emer Conlon, forklift, Martin McVicar
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