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Bürkle North America welcomes new CEO and efficient market strategy

 Wednesday, April 17, 2024

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Bürkle GmbH announced that Bürkle North America welcomes new CEO and efficient market strategy

Robert Bürkle GmbH, one of the leading manufacturers of presses and pioneer in coating technologies for woodworking industry and others, has recently announced a strategic realignment of Bürkle North America Inc (BNA). This strategic move was completed in March. As part of this, the trading business with Schmoll Machines was sold to Schmoll America Ltd. and the position of CEO was filled by Andy Turner. All of these are aimed at positioning Bürkle North America for long-term growth , while strengthening the global product and sales strategy of Robert Bürkle GmbH in the North American market.

“The realignment of Bürkle North America is a key part of our global sales strategy to strengthen our market presence in North America and further expand our leading position in surface and lamination technology,” said Jürgen Schröer, CEO of Robert Bürkle GmbH.

Jürgen Schröer, CEO of Robert Bürkle GmbH, also expressed his pessimistic view regarding the chamges. He is confident in Turner’s abilities and emphasised his potential to continue the growth trajectory initiated under the leadership of former President and CEO Kurt Palmer. Kurt Palmer is moving to the newly founded Schmoll America as CEO and will continue to be responsible for Schmoll’s success in the USA. With Turner at the helm, Bürkle North America will continue to build on its reputation as a leading manufacturer and pioneer in lamination and surface technology.

The initiative includes a more intensive focus on the sale of its own machines and systems as well as the expansion of its service offering. These steps should enable BNA to respond more effectively to the needs of the North American market and expand the business in the long term.

A key element of the realignment is the expansion of the sales network, both through direct sales and through the expansion of the dealer network, in order to ensure greater customer proximity and improved accessibility to Bürkle’s solutions. The restructuring into “Surface Technology” and “Lamination Technology” will enable a more specific and targeted approach to customers in these key areas.

With his previous experience at the Weinig Group, Andy Turner is confident about the initiated strategic realignment: “I am convinced that this new direction will enable us to better meet the needs of our customers and strengthen our position as a preferred partner in the industry. Our aim is to offer our customers not only high-quality products, but also first-class service.”

In addition to expanding its own machine sales in various industries like the woodworking industry, the company is also focusing more on its own service business to sufficiently serve the North American market. The main goal is to meet the needs of the market while enhancing Bürkle’s position as a leading supplier of surface and lamination technology.

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