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Barrus appoints Mall Bakler to strengthen leadership and financial strategy

 Tuesday, August 5, 2025

Barrus appoints Mall Bakler to strengthen leadership and financial strategy

Barrus, a leading European manufacturer of glued and laminated timber components, is proud to announce the appointment of Mall Bakler to its Management Board. As of 4 August 2025, Mall Bakler has joined the team as the fourth member, bringing a wealth of financial expertise. Her appointment marks a significant step in strengthening Barrus’ leadership capabilities, particularly in the area of finance, which is crucial to the company’s long-term strategy.

Mall Bakler’s experience spans both the public and private sectors, including leadership roles in manufacturing and banking. With her extensive background in financial management, Mall is well-positioned to contribute to Barrus’ growth as it continues to expand its reach both within Europe and beyond.

Barrus: A Leader in Timber Manufacturing

Founded in 1993, Barrus is located in the heart of Estonia’s woodlands in Võru County. The company’s name, derived from the Latin word for elephant, reflects its strong presence and confidence in the market. Over the years, Barrus has grown to become a market leader in Europe, specializing in the manufacturing of finger-jointed and glue-laminated pine components.

Although Barrus’ primary focus is on supplying the wooden window and door industry, the company’s range of products extends beyond this. With a commitment to high-quality, sustainable timber, Barrus ensures that each piece meets the stringent requirements set by certifications like PEFC, FSC®, and NCS.

“Mall brings extensive and versatile experience in financial management, having held leadership positions across both the public and private sectors, including manufacturing companies and banking.”

Barrus has built a solid reputation for providing flexible solutions to meet both large and small production volumes. Its products are known for being knot-free, and the company invests heavily in technology and skilled people to maintain these high standards.

Expanding Markets and Sustainable Growth

While Barrus has long been a dominant player in the Nordic countries, the company’s ambitions stretch beyond Europe. As of 2022, Barrus has expanded into the North American market, where its high-quality timber products are now in demand. The company’s exports make up 90% of its production, demonstrating its broad international appeal.

One of Barrus’ key strengths lies in its commitment to sustainability. The company strives to optimise its operations by recycling packaging materials and consumables. Furthermore, Barrus uses 100% of the processed material, ensuring that waste is kept to a minimum. This green operation approach is part of the company’s broader commitment to future generations, with the goal of leaving well-managed forests and a healthy environment.

A Commitment to the Local Community

In addition to its strong market presence, Barrus takes pride in being a stable employer in Võru County. The company’s growth mirrors the development of the local community. By contributing to the area’s economic prosperity, Barrus ensures that the people and families within the region grow alongside the business.

Barrus upholds the values of the Nordic work culture: diligence, close-knit teamwork, and loyalty. These principles are evident in the way Barrus conducts its business, from ensuring timely deliveries to maintaining high-quality production standards. The reliability of Barrus’ products has become one of its most valuable assets.

“As the forest grows, the local people, families and homes also grow together with Barrus.”

Barrus is deeply committed to its people and the development of the local area, offering a future of security, meaningful work, and long-term contributions to the community.

Barrus’ Vision for the Future

The appointment of Mall Bakler signals Barrus’ continued investment in its future. With her appointment, the company aims to reinforce its financial strategies, ensuring that it remains competitive in the ever-evolving timber industry. Mall’s expertise will help guide Barrus through new challenges and opportunities, especially as the company expands its market footprint.

“We are delighted to announce that Mall Bakler joined Barrus as the fourth member of our Management Board on 4 August 2025.”

Mall’s appointment is a significant milestone in Barrus’ ongoing journey, and her experience in financial management will be crucial as the company continues to build on its success. Barrus is well-positioned to achieve its future milestones, with a leadership team focused on strategic growth and sustainability.

Barrus: A Stable Employer with a Green Commitment

Barrus’ commitment to its people, the environment, and sustainable growth makes it a leading force in the timber manufacturing industry. The company’s approach to wood processing, combined with its focus on quality, reliability, and community engagement, ensures that it will continue to be a key player in the European and North American markets.

“We want to leave well-managed and prudently optimised forests and environment to the future generations.”

By continually investing in technology and its workforce, Barrus is ready to meet the future demands of the timber industry, all while maintaining its strong ethical and environmental standards.

With Mall Bakler’s appointment to the Management Board, Barrus is poised for even greater success in the years to come. The company’s focus on sustainable practices, community development, and high-quality timber products ensures it remains a leader in the woodworking industry. With a strong leadership team and a commitment to growth, Barrus is ready to meet the challenges of tomorrow.

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