Published on : Tuesday, June 19, 2018
Vauth Sagel is expecting its international activities by opening a new showroom in Brisbane, Australia. Operating within target market should increase local interest in innovative storage solutions that follow the company philosophy of, “Think global, act local”. The new showroom has been designed in a new way that completely reflects its new corporate identity look, thereby ensuring a consistent brand presence.
With our ‘Made in Germany’ high-quality and design standard, we are reaching ever larger groups of customers all over the world, explains Claus Sagel, Managing Director at Vauth Sagel. “WE wish to be close to our customers, and to support local trade and manufacturers as best as we can. The new showroom allows us to achieve this precise aim and to increase brand awareness as well”. Alongside the showrooms already open in Moscow and Istanbul, Brisbane will cover yet another key market for Vauth-Sagel. The Asia-Pacific market is a significant growth market in which Vauth-Sagel represents an important development partner for numerous companies with its ground-breaking products. “we place the utmost value on looking at design and functionality from a universal design perspective”, explains Claus Sagel. “Our products are designed in such a way that most diverse range of people can enjoy them using all over the world – without having to make any adjustments. That’s what makes us so successfull internationally”.
Vauth-Sagel choose the well-known Brisbane Build and Design Centre, in which various manufacturers display their service under one roof, as the location for its new showroom. The room immediately catches the eye with its systematic design that completely captures Vauth-Sagel’s new corporate identity look. And it wasn’t just the design that had a lot of thought that put into it, the choice of location is no coincidence either. Situated in the city’s South Bank district, with its many cultural institutions, the showroom is located right in the cultural heart of the city – just a stone throw away from the Queensland Museum and Gallery of the Modern Art.
Tags: “Think global, act local”, australia, Brisbane, Claus Sagel, company philosophy, corporate identity look, high-quality and design standard, innovative storage solutions, international activities, local interest, made in germany, Managing Director, new showroom, opening, operating, target market, vauth sagel