Published on : Monday, June 5, 2017
The city of Cologne saw a total of approximately 69,000 visitors from 152 countries, who came to attend interzum this year from May 16 to 19, 2017. The trade show recorded a 19% increase in visitor figures, as compared to last edition. Some 1,732 exhibitors from 60 countries presented their innovations at interzum 2017.
Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH, is delighted with results of this latest edition. She says, “It was the best interzum ever yet. With this year’s interzum, we offered the industry a unique event. interzum has reached a new level with the rises in visitor figures, the growth in exhibitor numbers and the increase in floor space combined with measures to enhance the event’s quality.”
More international visitors
interzum’s international reach is not only increasing amongst exhibitors. The trade fair also attracted growing numbers of international visitors. The proportion of foreign visitors rose to around 74 per cent, which accounted for 71 per cent in 2015. Overall, more than 51,000 visitors came from outside Germany. Within Europe, increases in visitor figures were recorded in particular from the Netherlands, Spain, Italy and Eastern Europe. Visitor numbers from Poland and the United Kingdom also rose.
Considerable increases were seen in visitors from Asia (up 53 per cent), the Middle East (up 25 per cent), Africa (up 17 per cent), Australia/Oceania (up 31 per cent), North America (up 26 per cent) and India (up 41 per cent).
Trends for tomorrow’s living spaces
This year interzum addressed some very exciting themes and ideas for trade visitors. It demonstrated that outstanding innovations in furniture production and interior construction are constantly being developed. New materials, technologies and design approaches were just some of the key areas that the trade fair focused on. The products on display ranged from fittings, surfaces and decors to textiles, glass and lighting all the way through to innovative materials. The wide-ranging special events at the trade fair examined global trends such as sustainability, digitalisation and mobility. The special Mobile Spaces event area explored how a new understanding of mobility will influence vehicle interiors. With events such as this, interzum underscored its focus on groundbreaking ideas and highlighted their importance to exhibitors.
interzum 2017 in numbers
Some 1,732 companies from 60 countries appeared at interzum 2017 on a gross exhibition space covering 187,400 square meters. This included 368 exhibitors from Germany and 1,364 foreign exhibitors. Foreign exhibitors accounted for 79 per cent. A 13 per cent increase in exhibitors was recorded with 15 per cent increase in exhibition space.