Hettich redefines product customisation process

Published on : Tuesday, March 12, 2019

After attracting a steady customer belt with unique style, storage and comfortable furniture line, they aim to cater to the new age buyers with customisable product range. Cost effective and customisability is the new business mantra in the furniture sector. Hettich, the well known brand in the furniture sector, is introducing unique concepts like ArciTech and InnoTech Atira drawer systems and also offering design variety and single drawer profile.



At interzum 2019 they further plan to showcase a range of exclusive product solutions and new concepts for practical convenience, storage and design that has made customisability the main standard in the service sector. Recently the mega trend in the market is demanding a change in the home living sector. Changes in customer taste and preferences coupled with growing challenges and aggressive competition in the furniture industry is compelling companies to explore new business opportunities. Hettich identified a huge scope in customisable product range and hence focused on taking customisability of products to the new level. Now, customers could enjoy the finest quality, flexible and sustainable products from Hettich to meet kitchen and furniture oriented demands in the market.



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