Tuesday, January 25, 2022
ZOW, the supplier trade fair for furniture and interior industries, will be an incubator for innovations in 2022. The popular trade fair, which is both a creative workshop and a business event for suppliers to the furniture industry in Germany and neighbouring countries, will take place in Bad Salzuflen from May 3 and 5, 2022 due to the pandemic. As the first trade fair of relevance for the industry since autumn of last year, the next ZOW will serve many visitors as a help in determining their positions. This is because the pressure for innovation and the demand for unusual, new and smart product solutions is enormous.
ZOW stands for an innovative concept and promotes fresh approaches. It is therefore the ideal platform for companies that are achieving success with their approaches in this spirit, and for visitors looking for precisely such “hidden solutions” in order to stay one step ahead of the competition. It is thus the goal of the ZOW team to find the right exhibitor mix between “global players“, innovative medium-sized companies and “start-ups”. This was quite successful for the event planned in February. The response to the sales discussions for the ZOW in May 2022 that commenced last week is accordingly already gratifyingly positive. Of the companies already participating at the dates originally planned for February, most of them are still committed to starting in May. Many promising discussions with potential exhibitors are also coming up in the next few weeks. With the early bird discount, which ends on 18 February 2022, and the attractive combination offer of “ZOW 2022 plus interzum 2023”, all arguments speak in favour of the two important industry events in 2022 and 2023.
Tags: furniture, interzum 2023, trade fair, woodworking, ZOW
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