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XYLEXPO adds new Digital Dimension

 Tuesday, September 20, 2022

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Xylexpo exhibitors will be located in the Halls 22-24 of the fieramilano Rho expo center, which features functional structures with fully exploitable spaces and perfectly fits into the private and public transportation system of Milan. As a result of massive investments in technology, fieramilano Rho provides exhibitors with world-class equipment and services inside and outside the expo center, leveraging the digital dimension. Digital signage, a new video promotion system covering the entire expo center, streaming of all the events organized in the public areas, a new app that can be downloaded for free from the online stores of the exhibition: these are just some of the services offered by Xylexpo.

In addition, there will be a new digital interactive platform, Expo Plaza, an advanced project developed by fieramilano to enable exhibitors to present their offer in the most effective way, make new contacts, and schedule in-person meetings, video chats with industry operators and demo webinars in live streaming, responding to the increasing request to combine physical initiatives with digital ones, to expand the exhibition scope beyond its geographic and time boundaries.

An end-to-end showcase where industry operators can “experience” all the technology for the value chain: from primary operation to solid wood processing, from panel machines to finishing, from tools to equipment, Xylexpo will be a real “new start”; with strong enthusiasm that seems unaffected by the troubles that the world is still facing.

“Digital transformation is there for all to see, and it’s something we experience more and more in our lives on a daily basis. The manufacturing sector is naturally involved in this transformation with production systems increasingly connected to each other and to the network, and with remote controls that were unimaginable until yesterday. In recent years, many governments, especially European ones, have given incentives to invest in advanced technology, undoubtedly accelerating this process.

Recently, we have discussed a lot about sustainability and the impact on the environment caused by production systems. This issue now appears in the background due to the wartime scenario that we are unfortunately facing. However, it’s more topical than ever, and European companies will soon be required to submit a sustainability report. The larger ones already are. Xylexpo, therefore, offers all manufacturers of wood products the opportunity to see first-hand the latest technologies in terms of digital transformation and sustainability. An opportunity not to be missed,” remarked Dario Corbetta, director of the international biennial exhibition of technology for the furniture and wood industry, XYLEXPO scheduled at FieraMilano-Rho next October 12 to 15.

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