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Wirutex is ready to participate at the upcoming international trade fairs

 Wednesday, May 8, 2024

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Wirutex is set to showcase its extensive range of wood machining tools at the upcoming FIMMA in Maderalia and IWF 2024 in Atlanta.

The company is preparing to engage with customers and partners at these international trade fairs, as part of its strategic and carefully planned agenda. This initiative is aimed at expanding its footprint and strengthening its presence internationally, beyond its traditional Italian market.

Below are the dates and locations of the upcoming international trade fairs where Wirutex will be in attendance:

FIMMA+MADERALIA in Spain, From May 14 to 17, 2024

The Feria Valencia will play host to the fair dedicated to the latest developments in the wood, woodworking and furniture sector: a major international event for the Spanish market. Wirutex tools will be on display on the stand of Spain Tools, a Wirutex partner in the Spanish territory, in Hall 2, Nivel 2, Stand A47.

IWF USA, From August 6-9, 2024

IWF | The International Woodworking Fair is the leading industry trade fair for the North American market; it is a biennial event held in Georgia, at the Atlanta World Congress Center. Wirutex will be among the big names from the sector in attendance (Stand B5443, Hall B), with a wide selection of polycrystalline diamond and tungsten carbide tools for machining wood and advanced materials. They will also enlighten the core segments of woodworking.

Wirutex’s goal in attending the IWF for the second time in a row is to consolidate its presence in the American market, where the WIRUTEX USA sales branch has been open for more than a year.

Wirutex’s strategic participation in international trade fairs is aimed at bolstering the company’s global market position. Additionally, these events serve as vital platforms for networking and dialogue, allowing Wirutex to stay abreast of the latest industry trends and forge new partnerships.

Exhibiting at woodworking trade fairs: Wirutex’s perspective

In an age dominated by technology, with the ability to follow live-streamed events and stay up to date with a simple click, industry professionals and woodworkers might wonder if it is still worth attending physical trade shows. However, there are at least five good reasons why it is worth seriously considering attending the major wood industry events.

A wide scope of networking

Attending a trade fair provides the opportunity to forge new partnerships and agreements, expanding your network of contacts in the industry. In an ever-expanding market like wood processing, meeting other professionals in person can lead to new business opportunities. Direct contact enables a better understanding of the intentions and needs of other players in the sector.

Explore the products in person

The opportunity to physically interact with products at a trade fair is irreplaceable. Being able to see and handle wood processing tools in person allows you to directly evaluate their quality and functionality, aiding in more informed decision-making for one’s business. Trade fairs provide the perfect setting to test products, ask detailed questions, and ensure their suitability before making significant purchases, offering access to a broad selection of items.

Get perfect knowledge and idea about the latest trends

Trade fairs are packed with events, conferences and workshops that offer the opportunity to stay up-to-date with the latest trends in the industry. Only by physically attending can you learn about the new trends in wood processing, follow the moves of the industry leaders and discover the latest innovations in terms of tools and finished products. Understanding customer expectations and improving your product is easier when you take part in these events.

Find prospective customers

Trade fairs offer an opportunity to meet potential customers, exchange views and build professional relationships. They represent an opportunity to consolidate the contacts acquired online and show that your company is interested in building strong relationships. Demonstrating an interest not only in profit, but also in building lasting human relations, is an important step for business growth.

Enhance your brand identity to a perfect place

Attending a trade fair offers an excellent opportunity to enhance your company’s image. By showcasing your products, engaging with attendees, and maintaining a friendly demeanor, you can solidify your brand identity among both existing and potential customers. The goal is to build a positive reputation, stimulate word-of-mouth referrals, and foster customer loyalty.

Read more news on: Woodworking, FIMMA Maderalia, IWF Atlanta

Get more updates on American woodworking industry through: www.woodandpanel.us

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