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Home » Decor » Välinge strengthens European market presence with new Senior Business Development Director

Välinge strengthens European market presence with new Senior Business Development Director

December 17, 2025
Välinge_Senior Business Development Director

Välinge Innovation has appointed Marcel Kies as Senior Business Development Director Europe, a strategic move that further reinforces its position in the European flooring market.

“We are delighted to welcome Marcel to Välinge,” says Jarl Gunnarsson, Sales Director Flooring Technology at Välinge Innovation. ”He will play a pivotal role in accelerating our increased focus and support for importers, distributors and retailers in Europe. His experience, network and strategic insight represent a highly valuable reinforcement as we continue to strengthen our commitment to this part of the value chain.” Jarl added further.

Marcel Kies, a well-known figure in the global flooring industry, has recently joined Välinge in his new role. He will collaborate closely with top importers, distributors, and retailers across the region, focusing on strengthening partnerships, offering insights into Välinge’s advanced flooring technologies, and showcasing the value these innovations bring to all levels of the industry.

“I am excited to join Välinge, a company known for its strong values and pioneering technologies,” says Marcel Kies. “I look forward to contributing with my international experience and working with a dedicated team to build long-term, sustainable growth.” Marcel concluded.

Kies brings a wealth of experience across B2B and B2C markets in Europe, the Americas, and Asia-Pacific, with a strong track record of driving growth, forging strategic partnerships, and expanding global market presence. His career includes notable roles such as President of HMTX Global, Global CEO of ASPECTA Flooring, and Sales & Marketing Director at Amorim Revestimentos S.A.

“Joining Välinge at such a dynamic time for the industry is very exciting. I look forward to strengthening our impact in the European market and supporting our partners in unlocking new opportunities with Välinge’s cutting-edge solutions,” Kies adds.

Välinge is a recognised leader in flooring innovation, committed to sustainability and product efficiency, making the company a trusted partner for businesses looking to meet the evolving demands of today’s flooring market.

At Välinge Innovation, they are well-known for their pioneering mindset and ground-breaking technologies. Välinge challenges traditional ways of thinking and their patented technologies have revolutionised the flooring and furniture industries several times. Välinge is globally recognised for their revolutionary flooring technologies. They have been challenging the flooring industry with innovative and creative solutions for three decades now. Not only that, Välinge’s ground-breaking furniture technology is about to change the way they assemble furniture forever.

Read more news on: appointments, flooring, furniture industry, woodworking innovation, European market

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Nairita Ghosh
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