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Sonae Arauco joins Grizzlys Wolfsburg as official partner

 Thursday, July 11, 2024

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Sonae Arauco joins Grizzlys Wolfsburg as official partner

The Grizzlys Wolfsburg, a German Ice Hockey League team, have secured a new partnership with Sonae Arauco, a wood-based materials company based in nearby Nettgau, Saxony-Anhalt. This collaboration will commence with the 2024/2025 season.

Good neighbourliness and commitment that goes beyond investment in its own production facilities are important to Sonae Arauco. “Teamwork plays a crucial role in our day-to-day work,” says Dirk Beyer, Plant Manager in Nettgau.

“Together, we create the highest quality, always show full commitment and stand up for each other. But we also look beyond the boundaries of the plant premises and see what is happening in our neighbourhood, what our employees are passionate about in their free time and where we, as a large company and important employer, can support the community. The partnership with the Grizzlys Wolfsburg is a project close to our hearts and we are looking forward to organising the new season with the team that embodies so much cohesion and team spirit.”

Sonae Arauco is a global leader in producing innovative engineered wood solutions for furniture, interior design, and construction applications. Formed from a strategic partnership between Portugal’s Sonae Indústria and Chile’s Arauco, the company has been operating in Germany since 1998 and runs four production sites under Sonae Arauco Deutschland GmbH. Sustainability is a core value for Sonae Arauco, which holds a profound respect for the natural resource of wood. By offering sustainable timber solutions, the company actively supports the decarbonisation of the construction industry, contributing to a better life and a better world for everyone.

Sustainability as a common denominator

“The initial contact with Sonae Arauco came as a surprise to us. In our discussions on site in Nettgau, but also with the head office in Portugal, we quickly realised that we were on the same wavelength. We are convinced that we are offering Sonae Arauco an honest platform that will sustainably support the goals of our new partner,” explains Simon Drühmel, Head of Sponsoring & Business Development at the Grizzlys Wolfsburg.

“Sustainability is a core element of Sonae Arauco’s overall productivity. From the upcoming 2024-2025 season, this very important topic will also become relevant for licensing in the German Ice Hockey League and an even more important factor for the Grizzlys than it already is. We therefore also see it as an opportunity to exchange ideas and learn about sustainability.”

This partnership offers mutual benefits. Beyond sponsorship, the Grizzlys gain direct exposure to the sustainability efforts of an international company dedicated to renewable and recyclable wood resources. Sonae Arauco’s research initiatives aim to strengthen forests and boost recycled wood content in various products to up to 75%, showcasing their commitment to a circular bioeconomy. Simultaneously, Sonae Arauco enhances its brand recognition and presents itself as a prospective employer and training provider through advertising, an LED board, and collaborative activation activities.

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