At LIGNA 2025, the world’s premier trade fair for the wood-based materials industry, took place from May 26 to 30, Siempelkamp unveiled its latest innovations. These advancements showcased through the company’s newly refined brand structure, offering a more concise communication of its cutting-edge solutions. Beyond just a visual redesign, the refreshed corporate identity underscores the group’s strategic shift towards a unified and strong identity.
A modernised and further developed logo, a completely redesigned corporate design, and a unified naming system: The new brand structure clearly encapsulates the holistic, cohesive image of all Siempelkamp companies. Siempelkamp is thus completing the transition from an individual brand concept to an umbrella brand concept. The international Siempelkamp companies, products, and services are forming a single entity. This results in an even clearer perception of the “Siempelkamp” brand, both internally and externally.
“Our existing names and brands, established in the market for many years, have stood for great work and success, for commitment and pride for over 140 years. With our new brand structure, we are carrying our past into a successful future. It is a hallmark of our evolution. The merger of all companies under a common umbrella brand bundles our strengths, combines knowledge and experience, and thus creates the foundation for sustainable growth. We are positioning ourselves more clearly, more modernly, and more attractively for customers, partners, and new talent,” says Siempelkamp CEO Martin Scherrer, explaining the new concept.
Samiron Mondal, Managing Director of G. Siempelkamp GmbH & Co. KG, adds: “Our new brand structure aims to be present worldwide with a unified image and a common voice, offering consistent quality across the Group in all markets. The evolution of our brand is therefore much more than a new logo. It represents our shared commitment to excellence, innovation, and stringently managed processes. It signals reliability to our customers based on a culture and value system to which we all adhere.”
The employer brand “Siempelkamp” also benefits both externally and internally from the new brand concept: In times of a shortage of skilled workers, companies that authentically represent a strong culture, clear values, and an inspiring work environment win. The new brand identity sharpens and strengthens Siempelkamp’s identity as a globally operating company and increases its visibility among junior employees and top talent. At the same time, a modern appearance promotes the commitment of current employees and their identification with the company.
#WEAREONESIEMPELKAMP
A central component of the brand relaunch is the new, standardised naming of all companies within the Siempelkamp Group. The name “Siempelkamp” will be incorporated into the names of all Siempelkamp companies across the group. This standardisation makes it clear that all companies within the group are jointly orienting themselves under these names toward a clear new structure and a long-term, stable future.
Siempelkamp’s service business is already aligned with this new structure. The service expertise within the group will be leveraged in the future as part of the Siempelkamp Service Excellence initiative. Together, the international service experts are implementing even greater teamwork. This pays off for customers in the form of significantly leaner processes, single contact persons, and seamless, high-quality service.
The slogan encapsulates the new brand structure and the unified naming. It will signal the new direction in both external and internal communications. “We look forward to sharing and actively shaping #WeAreOneSiempelkamp with customers, partners, employees, and everyone else who supports our company. In this way, we will bring our new brand to life together and create a cohesive, strong identity for the Siempelkamp Group,” says Martin Scherrer.
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