Monday, October 18, 2021
SICAM renews industry enthusiasm and sets pace for business once again at Pordenone from October 12 to 15. The 12th edition of SICAM exceeded all expectations. With over 540 exhibitors from Italy and 28 other countries, the event once again created a positive environment for business in the furniture industry.
As many as 97 foreign countries in addition to Italy, representing over 7,200 companies Furniture industry professionals attended the show. 66 percent came from Italy and 34 percent from abroad. This widespread representation was hard to imagine in the weeks leading up to the event due to all the restrictions imposed to curb the spread of the pandemic and with international flight schedules still far from 2019 levels.
“And yet many companies believed in us and invested with us,” explained Carlo Gobbi, SICAM founder and organiser. “They kept fully abreast of the market situation and had a real desire to return to in-person trade shows, aware that new business can be tangibly developed in this format.” By all accounts the atmosphere in the halls was similar to that seen in pre-pandemic times and there was a clear eagerness to reconnect and get back to working as normal, with even higher intensity.
“This year more than ever, it is true that those who came to Pordenone and chose to take part in SICAM in person had a very fulfilling experience,” Carlo Gobbi revealed. “The number of registrations to return in 2022 received at the event plainly prove this. We aren’t ones to blow our own horn, instead it is the actions of the companies themselves that show us whether the event works or not.” SICAM 2021 certainly demonstrated that it was very effective. The trade fairs held as in-person events in this initial period of recovery have all clearly showed that the world of business cannot do without this time-honoured tool that is still so current and vital.