Tuesday, June 16, 2020
interzum 2021 to turn hotspot of flooring innovations. Interior innovations are the new business mantra in the upcoming trade shows and interzum 2021 will focus on “interzum flooring”. Increase in health uncertainties have paved way for innovations, and with new normal work life set up people are focusing more on interiors as they are spending time at home. Interior designers, floor laying companies, craftsmen are gearing up to meet and participate at the upcoming show, and enrich “interzum flooring” the hotspot of flooring innovations.
Interiors as a growth market for interzum 2021, is expected to accelerate investments in floors, walls and ceilings. The leading global trade fair interzum in Cologne has always had two important pillars: Supplier products for the furniture industry on the one hand and for the interior industry on the other. Modern flooring falls among the latter – a product segment which hardly leaves anything to be desired both in terms of function and design. The interzum team is going to place an even stronger focus on the manufacturers of flooring at the coming 2021 event. It’s still a year until interzum 2021, but preparations are in full swing – and the industry is already looking forward to it. The trade fair has recorded a continuing high demand, including industry leaders as well as some newcomers and returners.
An attractive pavilion will offer German and international companies from this segment a high-quality presentation platform. “Regarding the visitors, we are targetedly addressing floor layers, craftsmen, building owners and architects,” the interzum Director, Maik Fischer, stressed, adding “because almost a third of our trade fair visitors belong to these professions. Furthermore, our exhibitors are confirming the rapidly growing appeal of precisely this clientele.”
Recently around 75,000 trade visitors were registered at interzum. Around 13% of whom belonged to the target group “Interiors/shopfitting”, 9% were from the carpenter/joiner trade and 7% were interior design and decoration companies. The leading Cologne-based trade fair for suppliers is thus one of the most coveted hotspots for floor laying companies and the flooring specialised trade.
The preparations for 2021 with regards to flooring are currently running at full speed. Grouped under the product segment “Materials & Nature”, the emphasis of which lies on resource-saving, sustainability and innovative surface design, interzum is awaiting exciting corporate presentations for parquet, solid wood and cork flooring, elastic flooring as well as for LVT or designer flooring and laminate.
The special area “interzum flooring” is going to be a particular highlight next year. Koelnmesse is creating attractive business promotional opportunities for all participants and interested aspirants. The red carpet is literally being rolled out for exhibitors and visitors whose commercial focus is flooring in Cologne next May.
Tags: Interior Design, interzum 2021, interzum cologne, interzum flooring, woodworking event, woodworking industry
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