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interzum 2021 to go virtual

 Wednesday, February 10, 2021

interzum cologne will be taking place from May 4 to 7, 2021 as a purely digital event. “What our exhibitors need now is planning certainty. In view of the fact that the pandemic situation continues to develop so dynamically and in close consultation with the sector, we’ve decided to hold interzum as a purely digital event. We had deliberately designed the trade fair concept to allow us to switch from hybrid to digital at any time,” says Koelnmesse’s Chief Operating Officer Oliver Frese of the latest decision. Amidst growing virus threats the organisers identified digitisation of the event as the only way forward.

As the leading international fair for the supplier industry and a thinktank for the interiors sector, interzum@home provides companies with the infrastructure and event character they need for observing current trend developments and defining fundamental structural changes within the sector and society. More than anything else, however, it’s the right place for generating tomorrow’s business and developing it for the day after tomorrow – in keeping with interzum’s guiding principle: “Creating tomorrow’s living spaces together.”

Space for the future: digital tools ensure maximum reach

The digital platform’s goal is to maximise overall reach in the current situation: developing new international contacts is just as important as maintaining contacts with existing customers. “In future, digital reach will be factored in as a new and additional success criterion for all our trade fairs,” says interzum director Maik Fischer. “To a very large extent, interzum@home lives from and for networking: it gives exhibitors and visitors a way to identify exactly the right person for their personal business from among all those taking part, for instance. The visual Discovery Graph is a very simple, entertaining and interactive tool for finding relevant contacts and companies – either via the networks, personal contacts or a match with the specified interests,” continues Fischer.

Digital participation packages available as of now

Over the next few weeks the trade fair team, among other things, will be conducting webinars with live demonstrations for various markets in order to present the functionalities and possibilities provided by the digital platform live. In addition, a wealth of information about all aspects of interzum@home is available from the interzum website. The interzum team is committed to providing the best-possible support and assisting all companies participating in interzum@home with the implementation of an optimal presentation.

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