Wednesday, September 17, 2025

Sonae Arauco, a leading manufacturer of chipboard and wood-based materials, has significantly upgraded its warehouse capabilities with the addition of six PHOENIX multidirectional sideloaders. These forklifts have been tailored to meet the specific needs of their new warehouse, where narrow aisles are critical for maximizing storage capacity. Thanks to the advanced design and capabilities of the PHOENIX forklifts, Sonae Arauco is experiencing a notable boost in warehouse efficiency and safety, all while managing sensitive wood and chipboard materials.
One of the standout benefits of using the PHOENIX multidirectional sideloaders is the reduction in aisle width. Traditional forklifts require wider aisles for efficient movement and maneuvering, which limits storage potential. However, by incorporating wire guidance technology, Sonae Arauco was able to plan much narrower aisles. This optimization allows for the installation of more racks, significantly increasing the warehouse’s storage capacity without the need for additional space.
Safety is always a top priority in a warehouse environment, especially when handling large and delicate materials like chipboard. To address this, the PHOENIX forklifts come equipped with several innovative features designed to protect both employees and materials.
An AI-supported personal protection system is integrated into the forklifts, ensuring that employees working in tight spaces are always safeguarded. This system detects and alerts operators of any potential safety risks, making it especially valuable when working in narrow aisles. Moreover, the forklifts feature a video camera on the fork carriage, making it easier for operators to store and retrieve sensitive chipboard panels without risking damage.
Another impressive feature of the PHOENIX multidirectional forklifts is their ability to handle large and heavy packages. With the attachable fork carriage, these forklifts can easily transport long and heavy chipboard packages, offering Sonae Arauco much-needed flexibility. Whether handling small items or bulky loads, the forklifts can adapt to meet diverse warehouse needs.
Additionally, the 360° HX multidirectional steering provides exceptional maneuverability, even in confined spaces. This feature is crucial for navigating the narrow aisles, ensuring operators can efficiently move materials in and out of tight spots without unnecessary delays.
At the core of HUBTEX’s success with Sonae Arauco lies its approach to close collaboration with the customer. HUBTEX’s ability to provide customized solutions based on specific operational needs ensures that each forklift is optimized for the task at hand. This tailored approach not only increases efficiency but also ensures that the forklifts meet the unique demands of the warehouse environment.
By working closely with Sonae Arauco, HUBTEX has demonstrated the importance of precision in vehicle customization. The result is a fleet of PHOENIX forklifts that enhance overall efficiency, improve safety, and provide unparalleled flexibility for the handling of sensitive materials like chipboard.
The introduction of the six PHOENIX multidirectional forklifts into Sonae Arauco’s new warehouse represents a major leap in efficiency and safety. By enabling narrower aisles, offering advanced safety features, and enhancing flexibility in handling heavy loads, Sonae Arauco is now better equipped to meet the increasing demand for chipboard and wood-based materials. The collaboration between HUBTEX and Sonae Arauco highlights the importance of customization in warehouse operations, ensuring that both employees and materials are safely and efficiently handled.
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Tags: Hubtex, multidirectional sideloaders, PHOENIX forklifts, Sonae Arauco, warehouse efficiency
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