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HOMAG strengthens leading position in China

 Wednesday, May 6, 2020

With the vision to grow and lead the HOMAG Group significantly strengthens its focus in China. HOMAG has started its China business already 40 years ago in a close partnership with HOMAG China Golden Field (HCGF). Over the years, HOMAG became the reliable end-to-end supplier for Chinese customers in demand of high quality woodworking machinery and solutions. Today with an agreement under HOMAG China Golden Field they are ready to form one strong organisation. HOMAG Group has acquired remaining 75% of shares.

With 450 employees HCGF joins HOMAG Group in China to form one united organization. In this new setup, a team of 750 employees in total will serve our Chinese customers. The merger is expected to be effective in autumn 2020 subject to local regulatory approvals.

Within China, HOMAG is the only international provider with a full-scope organization including engineering, production, sales and service. HOMAG is able to offer complete solutions including software packages and digital tools to match the rising expectations of the market in respect of quality and latest technology.

Pekka Paasivaara, CEO HOMAG Group: “China as the largest furniture manufacturer in the world is an important strategic market for HOMAG. With this integrated organization and its highly skilled people HOMAG is well prepared to meet the future needs of the Chinese market in terms of growth, increasing automation and digitalization.

Dr. Markus Vöge, Executive Vice President Sales & Marketing HOMAG Group: “The HOMAG Group has already been able to demonstrate its competence and strength as a turnkey supplier for many large-scale customer projects. We are looking forward to serve our Chinese customers optimally with high-quality, future-proof solutions.”

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