HOMAG India welcomes new management team, strengthening its position in the woodworking industry

 Thursday, August 21, 2025

HOMAG India has welcomed a dynamic new management team to drive its business forward. This strategic leadership change comes at a time when the company is witnessing continued reach and service offerings in both local and export markets, including Asia, Japan, Australia, and Europe.

Key Appointments in HOMAG India’s Leadership Team

• Aravind NS, the new Managing Director of HOMAG India, brings a wealth of experience to his role. Previously serving as the Executive Director, Aravind’s leadership is expected to steer the company towards greater business growth and operational excellence.
• Raghunath V J is the new Deputy General Manager, Operational Excellence & SCM. With over 22 years of expertise in strategic sourcing, purchasing, vendor management, cost control, logistics, warehouse operations, spare parts management and new product development.
• Keshava Murthy, appointed as Director of Sales and Marketing, brings a proven track record of strategic leadership. Formerly the National Head of Sales and Marketing, Keshava has successfully driven business growth, built high-performing teams, and led numerous successful initiatives across diverse markets. His expertise in market analysis, product positioning, and revenue optimization will play a crucial role in HOMAG India’s continued expansion.
• Jai Prabhakar takes on the role of Head of Lifecycle Services (LCS), ensuring the company’s after-sales services are as robust and efficient as ever. With his leadership, LCS will focus on improving the customer experience throughout the entire lifecycle of HOMAG products.
• Manjunath Jainar, the new Head of Human Resources, is tasked with managing HOMAG India’s most important asset – its people. His leadership will guide HR initiatives to foster a supportive and innovative work environment, attracting top talent to drive future business success.

HOMAG India’s Business Partner Meet 2025: A Hub for Innovation and Collaboration

HOMAG India recently concluded its highly successful Business Partner Meet 2025, a two-day event that brought together industry leaders, partners, and stakeholders. The meet focused on meaningful discussions, strategic collaborations, and future-oriented exchanges aimed at reinforcing business relationships and improving customer connections.

During the event, HOMAG India showcased its latest innovations and cutting-edge solutions for the woodworking industry. The discussions centered around how these advancements could be leveraged to offer superior products and services to customers across various sectors. The meet provided an excellent platform for collaboration, ensuring that HOMAG India’s business and customer relationships are more dynamic and growth-driven than ever.

The Strength of HOMAG India’s Offerings

HOMAG India, established in 2002, provides comprehensive solutions and machines for the woodworking industry, covering panel processing, solid wood applications, and more. The company’s headquarters and manufacturing facility are located in Bangalore, a strategic location that houses a showroom and a state-of-the-art software hotline support center.

HOMAG India serves not only the local market but also international customers across Asia, Japan, Australia, and Europe. The manufacturing facility supports both local and export markets, showcasing HOMAG India’s commitment to high-quality production and innovation. The company also offers specialized solutions for WEINMANN product systems and Barberan flat lamination products.

Comprehensive Lifecycle Services: Ensuring Long-Term Customer Satisfaction

A cornerstone of HOMAG India’s success is its Lifecycle Service (LCS), which focuses on after-sales support, spare parts, and service maintenance. This service department has been heavily invested in, with a team of highly trained professionals committed to ensuring customers get the most out of their HOMAG equipment.

The team includes factory-trained field service representatives who are supported by a highly competent spare parts and tele-diagnostic team, ensuring quick and efficient service throughout the lifecycle of equipment. The company’s technicians are trained to the highest standards and are equipped to perform routine maintenance, gluepot repair services, and machine upgrades.

• Gluepot Repair Service: The gluepot is an essential component in edge banding machines. HOMAG India offers a gluepot exchange service, providing customers with the best quality glue-lines at a cost-effective rate. Regular maintenance and cleaning of gluepots ensure that machines operate at peak performance levels, contributing to the overall quality of the final product.
• Routine Maintenance Programs: Regular maintenance is crucial to minimizing unscheduled downtime and preventing costly repairs. HOMAG India offers tailored maintenance programs for machines, ensuring that potential problems are resolved before they disrupt production. These proactive maintenance services are vital for optimizing production efficiency.
• Spare Parts Availability: HOMAG India ensures that spare parts are readily available for all machines across the country. With parts stored centrally in Bangalore, customers benefit from quick turnaround times for spare parts deliveries, ensuring minimal disruption to operations.

Sales and Service Expertise: A Team Built for Success

HOMAG India’s sales team is highly knowledgeable about the woodworking industry and provides comprehensive solutions for panel and solid wood applications. Their deep understanding of the market, coupled with technical specialists, allows them to offer tailored solutions that meet the specific needs of customers. The company’s sales representatives work closely with clients to ensure optimal product selection, technical support, and after-sales care, creating long-term value for their customers.

Looking Ahead: Growth and Innovation in the Woodworking Industry

With a refreshed leadership team and a renewed focus on innovation and customer service, HOMAG India is well-positioned for growth in both domestic and international markets. The company’s investment in state-of-the-art machinery, lifecycle services, and a knowledgeable workforce ensures that it continues to lead the way in the woodworking industry.

HOMAG India’s commitment to providing superior products, cutting-edge technology, and unmatched customer support makes it a trusted partner for businesses across the woodworking sector. As it continues to grow and expand its reach, HOMAG India remains focused on meeting the evolving needs of its customers while fostering sustainable growth in the woodworking industry.

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Tags: after-sales support, Bangalore, Homag India, lifecycle service, management team, panel processing, solid wood applications, woodworking industry, Woodworking solutions