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Hettich embraces “HettichXperiencedays” 2021- a hybrid way

 Wednesday, November 18, 2020

With a vision “virtual is the way forward ” Hettich is organising a hybrid event for 2021: HettichXperiencedays. The new event is intended to enable the company to reach all customers and partners around the globe under pandemic conditions. It is a turning point for Hettich: In order to reach all customers and partners around the globe even under pandemic conditions, the company is organising a new and future-oriented hybrid event for the industry: the “HettichXperiencedays”. With several questions in mind, the only progressive answer for 2021 is: “HettichXperiencedays” to survive in the midst of “New Normal” trading environment.

Dynamic platform principle makes flexibility

With a pioneering spirit and the courage to dare to try something new, Hettich will be the first company from the supplier industry to organize an unprecedented event next year. It is logical that the inventor of the drawer platform also transfers the advantages of a flexible principle to his new event format: All components can be combined within the platform.

As long as the development remains unpredictable, Hettich’s main concern is to minimize the risks for all stakeholders. “With our ‘HettichXperiencedays’ in 2021, we are setting a resolute signal”, says Hettich Managing Director Uwe Kreidel. “The new, dynamic event platform is revolutionary for our industry. In these unpredictable times, it offers everyone involved the greatest possible flexibility and thus creates maximum reach. We cordially invite our customers and partners from all over the world to join us according to their conditions and wishes. And a very extraordinary Hettich experience is sure to await everyone in 2021. “

Longer running time – events around the globe

The ‘HettichXperiencedays’ will run over several weeks as a “hybrid” overall program from spring 2021. That means: In addition to the physical presentation of new products and the opportunity to visit the site, numerous virtual formats with exciting live acts are also planned. At Hettich there will be an attractive, progressive mix of information, inspiration, show elements and networking worldwide. “Our event platform contains various components that can be combined variably. With the support of our international sales team, we can offer a tailor-made program for every target group throughout the entire term, ”explains Kreidel. “Despite Covid-19, we have the opportunity to enter into intensive discussions with our customers and partners from all regional markets and to inspire them with our solutions and it is high time to try something new”.

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