Monday, March 9, 2026
Metsä Fibre, a leading player in the pulp and sawmill industry, has appointed Henrik Söderström as the new Senior Vice President (SVP) of its Sawn Timber Business. Söderström, who will also become a member of Metsä Fibre’s Management Team, will begin his new role on 1 April 2026. He will report directly to the company’s CEO, Ismo Nousiainen.
Before stepping into this new leadership position, Söderström held the role of SVP, Sales and Marketing at Metsä Wood, a sister division of Metsä Fibre. His appointment marks a significant transition, as he now takes over responsibility for the strategic direction of Metsä Fibre’s Sawn Timber Business, which forms a crucial part of the company’s broader operations.
This move follows the departure of Kalle Parviainen, the current SVP of Sawn Timber Business, who has been appointed to a new role within Metsä Group’s finance organization as SVP, Controlling Excellence. The transition highlights Metsä Fibre’s commitment to reshaping its leadership team to align with its evolving business strategy, particularly in the face of growing competition and market demands.
Metsä Fibre’s Operations and Growth
Metsä Fibre is part of Metsä Group, a major Finnish company specialising in the production of pulp, sawn timber, and other bioproducts, such as biochemicals and bioenergy. Metsä Group operates with the aim of creating sustainable alternatives to fossil materials, producing products derived from northern wood resources. This commitment to sustainability positions Metsä Fibre as a leader in the bioproducts industry, contributing to the shift towards greener, more environmentally friendly manufacturing processes.
The company’s sales reached EUR 2.6 billion in 2025, a testament to its strong market presence and robust business operations. Metsä Fibre employs approximately 1,400 people across its facilities, underscoring its role as a significant employer within the Finnish manufacturing and forestry sectors. The broader Metsä Group, which is owned by nearly 90,000 Finnish forest owners, achieved total sales of EUR 5.8 billion in the same year.
Strategic Vision Under New Leadership
As part of its broader sustainability efforts, Metsä Fibre is focused on producing high-quality timber products, which are increasingly in demand across international markets. Under Söderström’s leadership, the company will continue to develop innovative solutions to meet the rising global need for eco-friendly products.
Henrik Söderström’s extensive experience in sales and marketing will be a valuable asset to Metsä Fibre as it seeks to strengthen its position in the global marketplace. His appointment is seen as an important step towards enhancing the company’s commercial strategy and expanding its product offerings, particularly in the bioenergy and biochemicals sectors.
Metsä Group’s Commitment to Diversity and Inclusion
Metsä Group is also committed to promoting a diverse, inclusive, and equal work culture. The company places a strong emphasis on the well-being of its employees and stakeholders, ensuring that diversity and inclusion are key pillars of its business operations. This focus on cultural enrichment has played a significant role in the company’s ability to attract and retain top talent from various backgrounds.
A Bright Future for Metsä Fibre
Looking forward, the appointment of Henrik Söderström signals an exciting new chapter for Metsä Fibre. His expertise in strategic leadership and deep understanding of the industry will undoubtedly contribute to the company’s continued success in the competitive global marketplace.
With its focus on sustainability, innovation, and high-quality products, Metsä Fibre is well-positioned to meet the demands of its customers and stakeholders, ensuring its growth and success in the years to come.
By implementing these changes and maintaining a sharp focus on its sustainability initiatives, Metsä Fibre aims to lead the way in a rapidly evolving global market. The strategic appointment of Henrik Söderström further solidifies the company’s position as a key player in the timber and bioenergy sectors, helping it meet both the ecological and economic demands of the future.
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Tags: Henrik Söderström, Metsä, Metsä Fibre, sawn timber, woodworking and manufacturing, woodworking industry, woodworking UK
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