Friday, November 14, 2025
Firefly is pleased to welcome three new team members—Walter, Luis, and Didrik—each bringing fresh energy, experience, and curiosity to the company.
Walter Karens
Before joining Firefly he worked in commercial roles in hospitality and the industrial laundry industry selling hygiene and cleaning solutions. In his latest role he was European Key Account Manager for Diversey and took care of contracts and developed existing and new customers in the hospitality sector in Europe. At Firefly Walter will work as an Area Sales Manager for Belgium, the Netherlands, and Luxembourg and consulting on and selling our solutions.
“Together with our team and partners, I will develop the sales and increase the number of industrial processes to be secured with Firefly’s innovative solutions.”
Didrik Fernquist
Didrik has worked with international sales and marketing during 32 years as Sales Manager and Marketing Manager for companies within the building industry, stainless steel industry and machine building industry. The main markets have been Europe and North America. His role is Key Account Manager and Solutions Marketing Manager.
“I will support the sales teams regarding our Key Accounts and also work together with our Marketing Department to develop tools to make our solutions stand out in the world.”
Luis Carlos Diaz Moreira
Over the past 10 years, he has worked in several countries and industries—including the medical sector, a small R&D startup, and a large battery company. His roles have primarily focused on supplier relations, quality control, and R&D, giving him a broad and versatile experience. At Firefly, he has joined as the new Supplier Quality Manager.
“My role is to strengthen our quality processes and ensure business continuity by securing reliable suppliers and components essential for producing Firefly’s products.”
Fire – a problem and risk for any processing industry. Large fires are disastrous, but even a small fire causes downtime and financial damage to your business. But with a rapid response, and top-of-the-line technology, the fire might be stopped before it even starts. As well as greatly improving personal safety, a system from Firefly results in less downtime and reduces or eliminates damage to machinery and buildings.
Firefly is an international fire protection company that has been helping industrial operations protect their processes from costly damage and downtime due to fires and dust explosions since 1973.
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