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Home » Furniture and Design » FIMMA + Maderalia strengthens global reach with successful trade missions in Germany

FIMMA + Maderalia strengthens global reach with successful trade missions in Germany

June 13, 2025
FIMMA

As FIMMA + Maderalia gears up for its 2026 edition, its promotional efforts are proving highly effective. The biennial event, set for November 10–13, 2026, has seen increasing international engagement, particularly following recent trade missions to Germany. The mission, led by FIMMA + Maderalia’s director, Alejandro Roda, alongside Santi Riera, president of the FIMMA Organizing Committee, focused on promoting the event at two prestigious trade fairs—Interzum and Ligna—both of which attract significant global attention from the sectors represented at Feria Valencia.

Positive Reception at Global Trade Fairs

The results of these trade missions have been overwhelmingly positive, with industry leaders confirming their continued interest in FIMMA + Maderalia. Alejandro Roda, reflecting on the discussions, shared, “We were thrilled to hear the strong feedback from major industry players who attended the last edition of FIMMA + Maderalia. Many exhibitors have highlighted the event as a must-attend.” This feedback underscores the increasing prominence of FIMMA + Maderalia in the global trade fair calendar.

Santi Riera also noted that FIMMA’s profile continues to grow, offering an expanding range of machinery and technology. This breadth of offerings has drawn significant interest from professional buyers, further solidifying the event’s importance in the international marketplace.

“Many exhibitors are particularly excited about the level of investment taking place in Spain, which is seen as a robust and secure market for global players,” added Riera. The growing demand for advanced production systems and the automation of manufacturing processes are key topics of interest, with machinery and software integration playing a vital role in industry development.

Spain: A Beacon of Stability and Growth

Another critical insight from the trade missions is the recognition of Spain as a stable and reliable market within Europe. In an era of geopolitical uncertainty, Spain has emerged as a benchmark for growth and security in the sector. Alejandro Roda emphasized, “Spain is offering stability and positive prospects for growth, especially amidst today’s complex geopolitical climate.”

This sentiment was echoed by many global firms, who expressed strong interest in the Spanish market. The increasing presence of professionals not only from the EU and Iberian Peninsula but also from North Africa, Central America, and South America has been a significant development. For exhibitors, this expanding international audience is seen as a positive indicator for future participation in FIMMA + Maderalia.

Ongoing Global Engagement and Future Plans

The promotional efforts at Interzum and Ligna are just the beginning. FIMMA + Maderalia’s team has made significant strides in building connections with key international companies, many of which are committed to participating in the 2026 edition of the event. The organizers have noted genuine interest from several globally operating firms, and negotiations are already underway to confirm their participation.

Following successful outreach at Maderalia and other events like the Speed Networking Meeting Club Madera 2025 and the AEIM General Assembly, FIMMA + Maderalia’s promotional calendar continues. The next major stop will be Feria Hábitat València from September 29 to October 2, where FIMMA + Maderalia will have a prominent information stand in the new ‘Contract 360 by Maderalia’ area.

Looking Ahead to 2026

The promotional efforts will continue to intensify in the lead-up to the 2026 edition, with planned participation in major industry events across Europe. The 2025 calendar will see FIMMA + Maderalia promoting its next edition at key locations including Pordenone (Italy), Istanbul (Turkey), and Barcelona. For 2026, preparations are already underway, with promotional actions set for Lyon (France), Nuremberg (Germany), Milan (Italy), and Porto (Portugal), among others.

A major launch event for the upcoming 2026 edition will also take place during the Feria Hábitat València 2026, signaling the beginning of an exciting phase for FIMMA + Maderalia.

As FIMMA + Maderalia continues to solidify its position as a leading international trade fair, the event’s growth prospects are looking brighter than ever. With increasing participation from global firms and a stable, growing market in Spain, the 2026 edition is set to be a key gathering for the industry.

Conclusion

FIMMA + Maderalia’s recent trade missions to Germany have proven invaluable in confirming the event’s international appeal. With positive feedback from industry leaders, an expanding presence from global companies, and a stable Spanish market, the stage is set for an even more successful 2026 edition. As the event’s global reach continues to grow, FIMMA + Maderalia is poised to remain a crucial platform for innovation and business development in the machinery and technology sectors.

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