Monday, July 24, 2023
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An increasingly global and comprehensive panorama of international components will be on show at Pordenone this October for the highly anticipated 14th edition of SICAM. With over 600 companies expected to present their latest products to the show’s high quality attendees, SICAM 2023 promises to be the definitive showcase of materials and design for the 2024 furniture season.
The show will feature a new layout this year, right in the heart of the Trade Fair District. Pordenone Fiere has already started work on the construction of a new two-module structure destined to integrate the central hall 5, which will consequently have a more extended layout and will, among other things, have its own bar, like all the other halls.
3000m2 of additional exhibition space will be made available, and accessed directly from the central entrance of the Exhibition Centre. This space will be complete with full services, and will be set up entirely according to the classic SICAM exhibition format. The new structure will be connected to halls 4 and 6 and to the reception area of the Central Entrance of Pordenone Fiere through new walkways.
Intensive and diversified international promotion activities
SICAM 2023’s promotional campaign through the world’s leading furnishing and design trade fairs is also in full swing.
A new logo: a new image to promote continuity
Another new feature for 2023 is a new stylised logo that will distinguish the exhibition’s communication from this season onwards. Minimalist and unadulterated, with a high visual impact, the logo features a choice of colours linked both to more immediate visibility in online communications and to the quest to best represent SICAM’s own characteristics.
A wood-furniture supply chain in robust health
2023 has started well for the Italian furniture industry, perhaps better than expected, although uncertainty (linked above all to the continuation of the war between Russia and Ukraine and its effects on energy and raw material costs, and therefore on margins) still remains a very strong factor.