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Developments and Trends in the European Furnishing Industry

 Tuesday, September 22, 2020

The European furnishing industry is doing exceptionally well even in times of the corona pandemic. It is undoubtedly one of the exceptional industries that has seen strong growth, especially recently. This is closely connected with the end consumers, who are currently very intensively concerned with their own four walls, who want to make their home nicer and more comfortable and finally want to replace the old kitchen or the sagging sofa.

The most important protagonists of the European industry shared their opinion on the future of European furnishing industry. Jan Kurth, Managing Director of the Association of the German Furniture Industry (VDM), Stefan Waldenmaier, President of the Association of the German Kitchen Furniture Industry ( VdDK) and Member of the Board of Leicht Küchen AG, Volker Irle, Managing Director of the Arbeitsgemeinschaft Die Moderne Küche eV (AMK), Markus Wiesner, Chairman of the Association of the European Furniture Industry EFIC, Dr. Georg Emprechtinger, Chairman of the Austrian Furniture Industry and Managing Director of Team 7, Cecilia Ask Engström, Director Swedish Federation of Wood and Furniture Industry as well as the new President of the Italian Furniture Industry Association Assarredo.

At a time when the world is fighting virus threat from the safer indoors, the companies have come up with perfect solutions to make the stay home/stay safe mantra, even more comfortable and hassle free with advanced technologies and innovations. 2020 Technologies GmbH introduces Ideal Spaces Essentials the newest member of the Ideal Spaces product family with a focus on helping business find, nurture and qualify new customers. 2020 Ideal Spaces Essentials offered the same inspirational and advanced design capabilities of the “Enterprise” edition, as used today by many retailers and manufacturers around the world. It offers a more affordable solution using a 2020 standardized catalog or a specific catalog developed by one or more leading manufacturers. One of the key benefits of Ideal Spaces Essentials is its fast deployment since it can be easily deployed within a few weeks. So services are quick and demands may be met easily to make the home stay even better.


Baumann Group on the other hand is well-prepared amidst uncertain environment and has concentrated on improving the service package. As everything is different this year, with a comprehensive service package the Baumann group takes the load off partners, putting its shoulder to the wheel both in the analogous and the digital field. Eight highlights shape co-operations in the next season. Managing Director Matthias Berens says: “We have done well over the past months and look ahead optimistically. Suspending our product development for kitchens does not equal stagnation. On the contrary. So much has happened in the baumann group and we want to send a signal to our partners that we are here! Not just with new ideas and great products, but also for each other, with many years of experience and full power applied. In a family we look after each other! And this is why there is a lot to shout about this autumn.”

Hettich AvanTech YOU, unique customized drawers to elevate the cooking standards. No kitchen and furniture manufacturer can avoid the megatrend of individualization in the future. The focus is no longer on the product, but rather on the buyers with their personal demands and wishes. A key success factor in the future will therefore be the flexible and economical customization of furniture. With the new AvanTech YOU drawer system, Hettich is not only taking the customization of drawers to the next level, but also the design.

REHAU, debuts the perfect edgeband for every area of use. “The ideal edgeband for every requirement” – as the leading provider of edgeband materials, this is the promise that REHAU makes to its customers. With more than 20,000 active edgeband designs, three different processing options and an extensive range of finishes, REHAU offers the right edgeband for all requirements. Even individual solutions can be developed together with the customer.

Schattdecor: Smartflex Nature, the Smartflex Nature from our Finishflex product line is the tailor-made answer to the demand for thermoplastic surfaces in the furniture and interior design industry.


The press conference shed light on the economic situation and discussed trends, developments, new products and collections. 2020 Technologies, Ballerina-Küchen, Bauformat, Bora, Bretz, Dauphin, Domo, Electrolux, EuroComfort, fm Büromöbel, Hettich, Himolla, Impuls Küchen, Interprint, Joka, K + W Polstermöbel, KA Interiør, Kare, Kesseböhmer, Kettnaker, Kimocon , Koinor, Küppersbusch, Lechner, Leicht, Maja, moebel.de, Neff, Noteborn, pronorm fitted kitchens, raumplus, Rehau, Rolf Benz, Schattdecor, Siemens Hausgeräte, Steens Group, Team 7, Tempur, Valuedesk, Walden, Wimmer debut their innovations.

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