Monday, September 23, 2024
Digitalisation in the woodworking industry is rapidly advancing, driving continuous evolution within HOMAG’s portfolio of apps and software. A key focus is the seamless use of data from the point of sale through all subsequent processes, right up to the delivery of the final furniture product. To further enhance its software solutions and extend them into the B2C space, HOMAG sought a complementary tool.
This led to a strategic partnership with the Austrian software company Roomle, known for its online tool for flexible furniture configuration and sales. The collaboration resulted in the creation of the Rubens 3D product configurator.
Configure error-free and plan realistically
With the Rubens 3D product configurator from the software company Roomle, furniture manufacturers are setting a new standard in the 3D/AR representation and interior planning of individual dream furniture. Using the product configurator simplifies the sale of advice-intensive and variant-rich products online, in direct consultations and at the point of sale. The Rubens configurator combines the advantages of live configuration, real-time pricing and ordering of products of every level of complexity.
By displaying the furniture in space using augmented reality, the customer’s imagination is significantly increased. In addition, all configurations or all configured products can be downloaded as high-resolution 4K renderings. The configurator can be adapted to the corporate identity of any company and seamlessly integrated into websites, web shops, POS, ERP and CRM systems. Interfaces to CAD/CAM systems are available to efficiently process the data in subsequent processes and systems.
Present and sell furniture on all sales channels
The 3D product configurator enables seamless furniture configuration, planning, presentation, and sales across all channels. Whether used on a website or as an ideal consulting tool in the salesroom at the point of sale, the Rubens Live configuration allows furniture manufacturers to accelerate time-to-market, minimize errors in the ordering process across every platform, and provide both sales teams and customers with a smart, intuitive solution.
The advantages at a glance:
With the Rubens solution, furniture manufacturers increase their competitiveness and can position themselves even more successfully on the market. The collaboration between HOMAG and Roomle offers furniture manufacturers numerous advantages:
Saves time and provides security: design, configuration and planning of a wide variety of furniture and entire rooms is easy, quick and safe. Thanks to the realistic live viewing using augmented reality (AR), customers can immediately see how the desired furniture will look later. This increases the willingness to buy, saves time and reduces the risk of wrong decisions and returns.
Individual furniture is easier to sell: Intuitive configuration and interior planning of sophisticated and complex products with the 3D product configurator. The focus is on a seamless user experience.
Real-time configuration and live price calculation: All configurations can be made available immediately and in real time with a complete item parts list and comprehensive price calculation. The result: Live parts lists & dimensions as well as material and price calculations at part level, significantly shortened quotation phases, error-free orders and reduced back office effort.
Seamless integration into existing sales channels: Supports seamless switching between product configuration, room design and sales platforms. This ensures optimal integration into individual business processes and consistent customer communication.
Can be integrated into all channels: in the web shop, at the point of sale, in the sell-in, for B2B and B2C, for manufacturers, retailers and end consumers. The focus is on the user and therefore also on the optimal availability of all interfaces for mobiles, tablets and desktops.
Special features: Consistent data and data export
Data consistency up to the ERP: The Rubens 3D product configurator enables seamless end-to-end integration into existing business and ERP systems.
High-resolution product photos to support sales: Create renderings for each individual product at the touch of a button. Ideal for sales documents, for creating offers and for use in print catalogs, marketing campaigns and much more. This saves time and money and products are perfectly presented.
3D data export: 3D configurations can be exported in certain formats for further use in other tools, such as CAD planning tools.
An enlightenment on the background: The strategic partnership
Founded in Linz, Austria in 2014, Roomle set out to revolutionize the industry with its intuitive room planner and configurable digital furniture. With innovations like the Rubens 3D product configurator and the Room Designer, Roomle empowers brands and retailers globally to present their products interactively, enhancing sales. Since its acquisition by the HOMAG Group in 2021, both companies have collaborated to drive digital transformation in the furniture industry, offering end-to-end solutions from product configuration to production. As a leading provider of visual configurator and planning solutions, Roomle serves 75 active B2B clients worldwide, including reuterBad, Rolf Benz, tesa, Siemens, and Metro.
Read more news on: HOMAG, furniture industry, partnership, CAD/CAM, 3D configurator, artificial intelligence, woodworking software
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