COR Seating, a prominent East Westphalian manufacturer of premium seating furniture, achieved total sales of €41.7 million in 2025. Despite the challenges posed by a weak global economy, the family-owned company saw positive developments, driven by both its strong national and international presence and a focus on digitalisation. This marked a year of significant growth and important market milestones for COR.
International Market Expansion
Exports accounted for 24% of COR’s total sales in 2025, with contract projects contributing 21%. To counter the sluggish economy in Europe and the sales conditions in the USA, COR has strategically expanded its market reach. In 2025, new sales offices were established in France, Belgium, and Great Britain. Moving forward, COR is also targeting the Asian market, with its sales efforts being strengthened by the Texere Advisors team.
Trade fair participation is a key component of COR’s market expansion strategy. The company will showcase its products at major design events throughout 2026, including Destination Design in Eindhoven, Munich Design Days, and 3 Days of Design in Copenhagen. The latter will be COR’s first appearance at this event. This will be followed by Interior Days [OWL], Neue Räume in Zurich, and Orgatec in Cologne.
Product Innovations and Launches
2025 was a year of successful product launches for COR. Among the highlights was the new “Kagu” wooden upholstered chair, designed by Jehs+Laub. It was showcased at the renowned Milan Design Week and gained significant attention. The chair was supported by a comprehensive marketing and social media campaign throughout the year. Additionally, the “Mell Bank” collection, also designed by Jehs+Laub, was extensively updated and presented at Interior Days [OWL] in Cologne.
These product innovations reflect COR’s commitment to offering high-quality, functional, and aesthetically pleasing furniture. The brand’s continued focus on product development is aimed at staying ahead of industry trends and meeting customer expectations in both the domestic and international markets.
Adapting to Changing Consumer Behaviour
The company acknowledges the shifting consumer behaviour in recent years. Leo Lübke, Managing Partner of COR, highlighted that spontaneous consumption has been declining. Instead, consumers are taking more time to plan their purchases extensively. However, when people do decide to furnish their homes, they are investing in high-quality and carefully considered products.
COR is adapting to these changes by strengthening its digital presence and brand awareness. The company is also expanding its “COR Space” shop-in-shop concept. In 2025, Blennemann opened a new COR Space in Bochum, Germany. Over the course of 2026, COR plans to launch additional COR Spaces in Germany and the Netherlands. These spaces serve as an interactive platform for customers to experience the brand’s furniture in real-world settings.
Digitalisation and Technological Integration
Digitalisation is central to COR’s long-term strategy. The company introduced a new customer relationship management (CRM) system in 2025, setting the stage for further digitalisation efforts. In 2026, COR will continue its transformation with the implementation of a new ERP system. The company is also focusing on enhancing internal production processes and expanding master data management.
Additionally, COR launched new product configurators on its website, which now feature augmented reality (AR) functionality. These tools enable customers to visualise products before making purchases, enhancing the overall buying experience. The “Digital Product Passport” project, launched in 2025, will enter the testing phase in mid-2026.
Commitment to Sustainability
Sustainability remains a core pillar of COR’s corporate values. The company has joined the DGM Climate Pact, emphasising its commitment to environmental responsibility. COR’s sustainability efforts have been recognised with the ESG Transparency Award from EUPD Research, acknowledging the company’s forward-thinking sustainability concepts. The award highlights COR’s transparent communication of its sustainability initiatives, including its annual sustainability report.
COR’s dedication to sustainability is not just a passing trend but a long-term strategy. The company remains committed to creating seating furniture that supports customers in expressing their personalities and serves as a lasting companion.
Looking Ahead to 2026
Entering 2026, COR is positioned for continued growth. The company employs 223 people and remains focused on expanding its presence in key international markets. Despite external challenges, COR is confident in its ability to adapt to the evolving industry landscape. By focusing on product innovation, digitalisation, and sustainability, the company is prepared to meet the needs of its customers and strengthen its position in the global furniture market.
With a clear strategy for the future, COR is determined to remain a leader in the premium seating furniture sector, offering high-quality, innovative products while embracing the opportunities presented by digitalisation and sustainability.
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