Wednesday, January 14, 2026
Kaisersesch, November 5, 2025 – The CLASSEN Group has officially launched CLASSEN Online GmbH, a new subsidiary that will centralise and oversee the company’s e-commerce and digital sales efforts. This move is part of CLASSEN’s broader strategy to bolster its online presence, streamline digital channels, and enhance customer interactions in the ever-growing e-commerce space.
A New Focus on E-Commerce and Digital Strategy
With the establishment of CLASSEN Online GmbH, the company is consolidating its digital sales and online marketing activities under one organisational roof. The subsidiary will take charge of several key areas, including the ongoing development of the company’s digital presence, overseeing website management, and expanding the group’s marketplace business on platforms such as Amazon.
CLASSEN’s management commented, “By founding CLASSEN Online GmbH, we are creating an organisational unit that brings together all relevant topics relating to online strategy, digital brand management, and content. This will allow us to streamline our digital activities and improve our customer reach.”
A Revamped Digital Presence: New Website and AI Product Advisor
In conjunction with the formation of CLASSEN Online GmbH, the company has launched a redesigned website, now live at classen.de. The new platform offers an enhanced user experience with a range of features designed to help customers make informed decisions about their flooring needs.
The website includes a sample shop where visitors can view and order flooring samples. Additionally, an AI-powered product advisor has been integrated into the platform to assist users in selecting the right flooring. This virtual assistant helps customers navigate through various flooring options and provides answers to frequently asked questions on topics such as installation, care instructions, and interior design tips. The chatbot is available around the clock, offering a seamless experience for users at any time of day.
E-Commerce Department Established to Drive Online Success
As part of this strategic initiative, CLASSEN has also set up a dedicated e-commerce department within CLASSEN Online GmbH. This new department will serve as the hub for expertise in digital sales strategies, online marketing, and content creation. The team will focus on improving product presentation, refining online marketing techniques, and expanding the company’s reach across digital channels.
The company’s digital transformation is driven by its commitment to sustainable business practices and technological innovation. CLASSEN has long been a leader in producing wall and floor coverings that not only meet high standards of quality but also support the company’s sustainability goals. CLASSEN’s commitment to reducing environmental impact is reflected in its products and practices.
Sustainability at the Core of CLASSEN’s Operations
The CLASSEN Group is renowned for its focus on sustainability. The company has consistently taken steps to ensure that its products and processes have a minimal environmental footprint. CLASSEN avoids the use of harmful substances such as chlorine, PVC, and plasticisers in its flooring and wall coverings.
In its quest to contribute to the circular economy, CLASSEN developed CERAMIN®, a material primarily composed of plastic recyclates and fully recyclable. This innovation has enabled the company to reduce its reliance on non-renewable resources and create products that are not only durable but also environmentally responsible.
Pioneering Circular Economy Solutions
Through its continuous commitment to sustainability, CLASSEN has positioned itself as a leader in circular economy practices. The company’s patented technologies, including CERAMIN®, allow for the complete recycling of its flooring products, ensuring that they can be reused or repurposed at the end of their life cycle. This innovative approach to material use underscores CLASSEN’s dedication to reducing waste and conserving resources.
CLASSEN Group’s Legacy and Leadership in the Flooring Industry
Founded in 1962 by Dr. Hans-Jürgen Hannig, the CLASSEN Group has grown to become one of Germany’s most prominent manufacturers of wall and floor coverings. With a legacy of innovation and sustainability, the company is currently managed by three generations of the Hannig family, including the founder. CLASSEN employs approximately 2,000 people and remains a family-owned business, with a strong commitment to both technological advancement and environmental responsibility.
As the demand for sustainable and environmentally friendly products continues to rise, CLASSEN has positioned itself at the forefront of the industry. The launch of CLASSEN Online GmbH and the establishment of a dedicated e-commerce department are key steps in ensuring the company stays ahead of digital trends while remaining true to its core values of sustainability and innovation.
Looking Ahead: CLASSEN’s Vision for the Future
With the creation of CLASSEN Online GmbH and the revamped website, CLASSEN is poised to enhance its e-commerce operations, providing a more streamlined, user-friendly experience for customers. The company’s focus on sustainability, combined with cutting-edge digital tools and a customer-centric approach, ensures that CLASSEN will continue to lead the way in the flooring industry, both online and offline.
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Tags: circular economy, Classen Group, CLASSEN Online GmbH, digital sales strategy, digital transformation, sustainable flooring, wall coverings, woodworking and processing, woodworking industry
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