Tuesday, November 14, 2023
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The Classen Group one of the pioneers in the development of technologically innovative DIY floor coverings, now announces the launch of its first PVC-free dryback product for the contract sector. The product will be on the market towards the end of this year. Classen Group has already proved its abilities through the creation of pioneering technologies and is now about to set a new standard with the launch of its revolutionary product, named “CERAMIN Flex”.
The increasing demand for environmentally friendly and PVC-free floor coverings has inspired the Classen Group to further deepen its commitment to sustainable innovation. The use of CERAMIN in a dryback product required new investments at Classen. In this context, the Classen Group commissioned its first die-cutter at the end of October in order to offer a wide range of design options in the contract business in future. The variety of designs is not only achieved through various new formats, but above all because Classen has been a pioneer in the field of industrial digital printing for years. The combination of CERAMIN and the possibilities of digital printing opens up unique potential for the contract sector, which is why the development of a PVC-free floor covering suitable for contract use was the next logical step for the innovative family business.
The Classen Group started its success journey with the production of world’s largest laminate flooring factory in the early 2000s. Over the year, Classen has further shaped the industry with innovations and invention of new patents. Eight years ago, Classen developed the revolutionary PVC-free material “CERAMIN”, which is used in healthy and sustainable design flooring. Now the company is heading towards another milestone with the creation of PVC-free floor coverings.
“The launch of our PVC-free dryback flooring is an exciting step for the Classen Group. We have always focused on innovation and sustainability and this product is a natural extension of our commitment to environmentally and health friendly solutions. We are confident that our customers and partners will appreciate the benefits and design freedom that this product offers,” says Céline Quervel, Head of Marketing for the Classen Group.
Classen Group has already entered into important partnership with well-known industry giants with the aim to maintain the high quality stands while fulfilling the demands. The company believes that the strategic alliances will ensure the successful launch and long-tern acceptance of the new products.
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