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CIFF Shanghai 2023 to celebrate return of international players

 Friday, May 5, 2023

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CIFF Shanghai is preparing in style for the next edition in September 2023 with a clear focus on high-end design and building a solid and profitable multi-channel relationship between exhibitors and customers, Chinese and international alike, to whom it will offer new solutions and concrete business opportunities.

The 52nd China International Furniture Fair (CIFF Shanghai) will be staged from September 5 to 8, 2023 at the Shanghai Hongqiao National Exhibition & Convention Center, where the entire furniture supply chain will be represented under one roof: home, outdoor, and leisure furniture, furnishing accessories and textiles, and furniture for offices and public spaces, as well as machinery for the furniture industry, thanks to its concurrence with the Shanghai International Furniture Machinery & Woodworking Machinery Fair.

Good design and the pursuit of an ever-improving quality of life are now the main factors motivating the choice of furniture products. In response to this imperative consumer need, the 52nd CIFF Shanghai 2023 will offer various special exhibitions, activities, and services in collaboration with numerous product designers, interior designers, and design professionals to offer new formats for design development and new solutions for better living and working.

With the theme ‘Lead New Consumption, Service New Pattern’, CIFF Shanghai will focus decisively on promoting top Chinese design brands such as Camerich, and positioning the fair as the leading platform for commercial furniture design in China.

In keeping with its longstanding strategy—unique for trade fair organisations—of creating a strong synergy between the exhibition event and the purely commercial event of furniture product distribution, the 52nd CIFF Shanghai is increasingly establishing itself as the dedicated place for promotion and successful positioning in the Chinese market to find partners and develop new offline and online commercial channels

CIFF Shanghai is also paying special attention to exhibitors who are whose interests are more orientated towards foreign markets, creating solid relationships with international distribution channels traditional and multimedia alike, offering exclusive services to promote the development of business relations, facilitating the presence of foreign professionals at the fair, and investing in international promotion.

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