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CIFF Guangzhou 2023 introduces four pillars for a better living model

 Thursday, March 23, 2023

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Four thousand exhibitors and an exhibition area of 700,000 square metres make 51st CIFF Guangzhou the world’s largest trade fair in 2023 dedicated to the entire furniture supply chain, taking place over two phases, from March 18 to 21 and from March 28 to 31, at the Canton Fair Complex in Guangzhou Pazhou.

With the motto ‘Design trend, global trade, entire supply chain’, the 51st CIFF Guangzhou aims to build a better living model based on four key points.

High concentration of brands to promote the development of the high-end furniture industry by leveraging the advantages of the entire supply chain.

A new concept and an exhibition layout distributed over three functional divisions optimise the presence of exhibitors, both Chinese and international (coming from 16 countries), called to propose new trends and showcase new solutions for complete, environmentally sustainable furnishings, integrated with artificial intelligence and dedicated to improving people’s quality of life.

High level of industry participation to promote the development of the high-end furniture industry using all channels

CIFF Creative Community, CIFF Elite Community, Global Partnership Program, Crossborder E-commerce Development Program, and Ten Thousand Outlets in One Hundred Cities are events designed to develop new distribution channels and fortify connections in the industry, enabling the engagement of 16 specialised furniture mall chains, 74 design institutions, 60 foreign consulates in Guangzhou, and 177 international business associations, as well as interior designers, distributors, traders, and companies specialising in international e-commerce.

Elevated awareness of trends to promote the high-quality development of the furniture industry through careful strategic planning

CIFF further seizes the opportunity offered by rising consumption to address the issues of medical care, care for older people, and intelligent products. ‘Intelligent consumption’ stimulates the industry’s vitality, particularly with regard to ‘intelligent sleep’, ‘intelligent office’, and ‘intelligent manufacturing’.

New image and new CIFF mascot Jiajia

The 51st CIFF Guangzhou will mark the grand entrance of the new mascot Jiajia, the cultural symbol and image of CIFF. Jia in Chinese means ‘home’, the first Chinese character of CIFF, meaning good and outstanding.

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