Tuesday, June 17, 2025
A standout presence in their anniversary year: Anyone expecting a traditional machine park in Hall 12 was in for a pleasant surprise – and they were convinced. IMA Schelling intentionally chose not to showcase heavy machinery at LIGNA 2025. Instead, they created space for dialogue, hands-on models, and immersive digital experiences.
This approach was a hit with customers, partners, and curious visitors from around the world. Over five days of the trade fair, hundreds of discussions and international connections took place. The busiest days were Monday, Tuesday, and Wednesday, while Thursday and Friday offered the perfect opportunity for more in-depth conversations.
No machines. No coincidence.
‘Of course, it was a conscious decision to go to Ligna without large machines this time,’ explains Christoph Geiger, Managing Director of the IMA Schelling Group. ‘For our appearance in our anniversary year, we developed a completely new trade fair concept with numerous highlights that delighted customers and visitors alike.’ Christoph added further.
The focus was clearly on the personal exchange, which was characterised by professional depth and valuable impulses. Their Vision System turned out to be one of the trade fair highlights. The digital camera system struck a chord with visitors who are currently looking for new ways to optimise production.
Solutions from the field
IMA Schelling’s 3D plant models also met with positive feedback. The miniature systems showed successfully realised projects and made complex production processes tangible. Their experts guided interested visitors through process chains, explained automation solutions and discussed customised concepts.
Maximilian Lehner, Managing Director of the IMA Schelling Group, sums it up: ‘We wanted quality instead of volume – and we delivered. This trade fair showed once again that we can impress with innovative ideas and authenticity.’
United Engineering + in top form – 78,000 trade visitors from 156 countries
The essence of our United Engineering+ philosophy was evident throughout all five days of the trade fair. United Engineering+ embodies co-creation, active listening, mutual understanding, and collaborative execution – always driven by the unique needs of our customers and partners.
A total of 78,000 trade visitors from 156 countries attended LIGNA 2025, which celebrated its 50th anniversary this year. And even though the trade fair was smaller overall, with fewer exhibitors and more compact stands, our presence did not fail to make an impact.
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Tags: 3D plant models, anniversary celebration, best wood magazine, co-creation, customer engagement, digital solutions, IMA SCHELLING, International Trade Fair, ligna, LIGNA 2025, manufacturing solutions, sustainable innovation, trade fair, United Engineering+, Vision System, wood, wood and panel, woodworking, woodworking and manufacturing, woodworking and processing, woodworking event, woodworking industry
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