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Blum Connects at interzum 2021 – innovations online and onsite

 Wednesday, May 12, 2021

Blum’s digital participation at interzum 2021 from May 4 to 7 in Cologne was both interactive and inspiring. The Austrian furniture fittings and accessories manufacturer Blum participated in the next interzum trade fair and offered its new products in the area of accessories and intelligent furniture solutions in digital format. Thanks to the solution offered by the interzum organisers, Blum successfully created contact opportunities with customers and partners directly at its international locations.

The Managing Director of Blum Germany, André Dorner, explained that, given the current situation, he decided to participate in this way. “We are happy that the Kölnmesse offers the possibility to present ourselves digitally. In this way we protect the health of our customers and employees and also react to the limited travel options.”

Blum showcased all its innovations through various interactive formats. “For us, face-to-face contact is crucial. That is why we will complement the digital offer with personal dialogue and the physical experience of our innovations directly on site” – Philipp Blum, manager of the Blum Group, emphasised. “Our intention is to inspire customers with our participation, even at this unusual time. However, we are looking forward to interzum 2023 in Cologne because we are convinced that direct contact at the stand is irreplaceable.”

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