Bjelin is excited to exhibit at The Flooring Show in Harrogate from September 21st to 23rd, 2025. This event highlights the latest innovations, making it the perfect platform for Bjelin’s more sustainable, high-tech wood flooring.
Exceptionally durable flooring will take centre stage at the Bjelin stand: the contemporary Woodura Herringbone 2.0 , sleek Woodura Planks 3.0 – including the striking Contrast Collection – and the exceptional and new Nadura Tiles .
“We’re thrilled to meet with developers, retailers, contractors and distributors at this leading flooring event,” says Simon Darbyshire, Managing Director of Bjelin UK. “We offer truly innovative and versatile flooring solutions that will excite both the residential and commercial sectors. Sustainability is at the forefront of what we offer, along with sleek Scandinavian design and quality Croatian wood.”
Bjelin’s hardened wood floors feature the patented Woodura technology, a high-quality solution that maximises the use of raw materials while creating 100% real wood floors that boast three times the strength of conventional wood floors. Now available in planks of sizes S, M, L, XL and XXL – plus herringbone with larger, more contemporary panels.
The new Slate Collection, featuring Nadura Tiles, is powered by Nadura technology, providing a high level of wear and impact resistance superior to traditional wood floors. With deep textures and natural colour variations, it delivers a cool yet inviting finish.
“At Bjelin, we believe in making better use of materials, and the patented Nadura technology embodies this vision,” says Simon Darbyshire. “The innovative process helps reduce waste and supports a circular product lifecycle.” Simon added further.
Bjelin’s floors also feature advanced click technology, developed by sister company Välinge Innovation, including 5G and 5G Dry, a leakproof solution that means a fast, easy, and durable installation with a watertight joint.
Bjelin looks forward to sharing more news as the company grows its business. Interested participants can meet Bjelin at their Stand Q88.
About Bjelin
At Bjelin, they are all about creating innovative floors that make your home or workspace more beautiful, practical and long-lasting. With a focus on sustainability and cutting-edge technology, their floors strike the perfect balance between durability and style.
As part of the Pervanovo Invest AB Group, Bjelin works closely with their sister company Välinge Innovation AB – creators of the click floor – blending world-class innovation with craftsmanship. From their factories in Sweden and Croatia, they craft both timeless wooden floors and innovative flooring made from ground-breaking new materials. Using FSC-certified wood and generations of expertise with Slavonic oak, Bjelin ensures quality in every product.
With a legacy of pioneering flooring solutions, Bjelin continues to push the boundaries of design and function, driven by their passion for innovation and respect for people and the environment.
Sustainability with Bjelin
Bjelin was founded on a commitment to sustainability and forward-thinking design. Innovation drives everything they do – from rethinking how floors are made to finding smarter, greener solutions. Their goal is simple: to create better, more durable floors with less impact on the environment.
Leading the way in sustainable flooring, our floors feature click-flooring solutions designed with the environment in mind. In partnership with their sister company, Välinge Innovation – the pioneer of click flooring – Bjelin offers high-quality flooring that’s easy to install and reduces environmental impact. By integrating technologies like Woodura and Nadura they also maximise raw material use and minimise waste. This allows them to produce more flooring from the same amount of timber, leaving more trees in the forest. By choosing their sustainable flooring options, they are making a conscious decision that benefits both the space and the planet.
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