Thursday, October 1, 2020
Due to coronavirus, the conventional in-person BAU trade fair for architecture, materials and systems, will not be held from January 11 to 16, 2021 as a conventional in-person event. This was the clear decision from the recent Messe München meeting with the Advisory Board and Board of Trustees of BAU. Instead, there will be a hybrid format from January 13 to 15, 2021, offering exhibitors the opportunity to present their innovations to a wide audience. The digital part of this event will also be an important part of the conventional in-person BAU 2023 trade fair.
BAU 2021 will look very different compared to previous years. In addition to a compact exhibition space, the hybrid format comprises an additional digital offering for exhibitors and visitors who are unable to travel to Munich due to the travel restrictions.
Exhibitors will be able to present themselves at the ICM International Congress Center München and in around two exhibition halls, and forums and special shows will also be held there. Companies that want to present themselves on site can choose between compact system stands and an individual stand design.
In the digital part of the event, live streaming and video recordings of talks and discussions from the forums will be available for a global audience. Companies also have the opportunity to present their products virtually in their own online sessions. To get in touch and discuss with exhibitors and other visitors, the hybrid format also offers virtual networking modules. Integrating the traditional BAU info talks into the hybrid format is also being considered.
Tags: architecture, BAU 2021, Hybrid format, Messe München
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