Friday, October 18, 2024
From October 15 to 18, ALVIC is showcasing its latest innovations at SICAM, one of the premier international trade fairs for the furniture components and accessories industry. The highlight of the exhibition includes the introduction of Zenit’s new generation 3.0 and a preview of upcoming designs for 2025. ALVIC’s new collections—Trevi, Elitis, and Atempo—are on display, offering contemporary textures and tones that mimic natural materials such as stone and wood, designed to stimulate the senses.
Sneak Peek of 2025 Collections
At SICAM, ALVIC is giving attendees an exclusive preview of its 2025 designs, crafted by its innovation and design team. These designs, which merge the best of current trends, aim to create bold, vibrant, and balanced spaces for both residential and commercial environments. ALVIC invites designers and architects to embrace these new collections to create spaces with personality and uniqueness, reflecting the brand’s forward-thinking approach to interior design.
Zenit 3.0: Super Matt Finish Redefined
The centerpiece of ALVIC’s presentation is Zenit 3.0, the latest evolution in super matt lacquered finishes. This new generation represents a leap in technological advancement, delivering a super matt surface with enhanced scratch and abrasion resistance. For the first time, Zenit 3.0 can be applied on both horizontal and vertical surfaces, expanding its versatility.
Zenit 3.0 also offers superior color stability and a refined surface structure that minimizes light reflection, ensuring a flawless matt finish. In addition to its aesthetic qualities, the lacquering process is environmentally friendly, emitting zero volatile organic compounds (VOCs). Available in over 60 designs, Zenit 3.0 includes a broad selection of solid, stone, metallic, and wood finishes.
ALVIC’s Commitment to Sustainability
ALVIC is placing a strong emphasis on sustainability at this year’s SICAM. The company’s commitment to environmentally responsible practices is evident in both its use of certified raw materials and its manufacturing processes, which prioritize eco-friendly practices. The company’s pledge to sustainability extends to all of its products, ensuring that the environmental impact is minimized without compromising on quality or innovation.
Immersive Stand Designed by Héctor Ruiz Velázquez
ALVIC’s stand at SICAM, designed by renowned architect Héctor Ruiz Velázquez, offers visitors an immersive experience into the ALVIC universe. The stand highlights ALVIC’s cutting-edge technologies—Luxe, Zenit, and Syncron—showcasing a variety of high gloss, super matt, and textured finishes that push the boundaries of furniture design. Visitors can explore the full range of products and solutions in a visually striking setting that underscores ALVIC’s leadership in design and innovation.
With its innovative product launches, cutting-edge technologies, and commitment to sustainability, ALVIC is poised to set new trends in the furniture industry for years to come.
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