Friday, July 4, 2025
The DACH region (Germany, Austria, and Switzerland) has a long-standing tradition of timber construction. In recent years, timber has once again emerged as a future-proof, resource-efficient, and climate-friendly material. This growing focus on sustainable building solutions was highlighted at a number of prominent events across the region, where ADLER, a leading expert in wood coatings, played a key role in advancing the conversation.
Specialist Conference in Friedrichshafen
In early May, the three-country specialist conference on timber construction was held at Lake Constance. Under the motto “Timber construction – because the future must grow”, over 450 experts gathered to discuss the role of timber in future construction. This annual event in Friedrichshafen brought together a wide range of professionals, including architects, builders, and designers, all eager to explore the latest developments in sustainable building.
ADLER had a prominent presence at the event, with the new Lignovit GLT Plus and the Color Synergy range receiving particular attention. These innovative products caught the eye of attendees seeking advanced wood coatings for timber construction projects. Christian Laucher, Head of ADLER Architectural Consulting, and architectural consultant Ulrich Fideler were on hand to discuss these products and engage in meaningful discussions with leaders in the industry, including Markus Müller, President of the Baden-Württemberg Chamber of Architects, and Oliver Hilt from Hilt Architekten.
Architects’ Fair in Zurich
Just days later, ADLER’s attention turned to Zurich, where they made their debut at the architect@work architecture fair. Held on May 7, the event attracted architects and designers eager to learn about wood coatings suitable for both interior and exterior applications. ADLER’s range of products for Minergie-Eco-certified buildings was met with great enthusiasm. Among these, Lignovit Terra-Lasur, Lignovit Terra-Color, and Lignovit Platin WF were particularly well received. These products are designed to enhance the sustainability and aesthetic appeal of timber in urban construction projects.
In addition to their eco-friendly coatings, ADLER also showcased products that replicate real metal looks and exposed concrete optics for interior projects. These innovations reflect ADLER’s commitment to providing versatile, high-quality solutions that cater to a wide range of building styles and needs.
Wood in the City: German Timber Construction Congress
Later in the month, ADLER participated in the 6th German Timber Construction Congress in Berlin on May 20 and 21. The conference, organised by HOLZBAU FORUM, focused on the integration of timber in urban spaces. Discussions revolved around timber construction’s vital role in creating affordable, healthy, and climate-friendly housing solutions that will help keep urban life livable and social tensions at bay.
Martin Krause, Key Account Manager for industrial timber construction in Germany, represented ADLER at the event. His participation highlighted the significant contributions ADLER is making towards sustainable urban housing solutions. ADLER’s commitment to quality and innovation has positioned the company as a competence leader in wood coatings, playing a crucial role in advancing the development of climate-positive construction materials.
ADLER’s Role in Sustainable Construction
ADLER’s participation in these events reflects its ongoing mission to provide innovative solutions for the timber construction industry. As a leading manufacturer of wood coatings, paints, and varnishes, ADLER has long been at the forefront of driving sustainability in the building sector. With a deep commitment to quality and innovation, ADLER’s product lines focus on durability, environmental responsibility, and aesthetic appeal.
Since its founding in 1934, ADLER has continually invested in research and development, with around 10% of annual sales allocated to the creation of new and improved products. The company prides itself on its environmentally conscious approach. Over two-thirds of ADLER’s product range is water-based, ensuring the avoidance of harmful solvents. This focus on sustainability supports the company’s broader environmental and climate protection goals.
A Strong European Presence
With branches in seven countries and trading partners across Europe, ADLER has firmly established itself as a trusted name in the timber construction sector. The company’s headquarters in Schwaz, Tyrol, is the heart of its research, development, and production activities. From here, ADLER serves customers globally, providing them with high-tech products that meet the highest quality standards.
ADLER’s products cater to various industries, including carpenters, woodworkers, furniture makers, and window manufacturers. The company’s expertise extends to both professional painters and DIY enthusiasts, offering a complete range of paints, varnishes, and wood protection solutions.
Commitment to Innovation and Sustainability
At ADLER, innovation and sustainability are fundamental to everything they do. The company’s commitment to these principles is embedded in its operations, from product development to customer service. By focusing on long-term, sustainable solutions, ADLER ensures that its products not only enhance the beauty and functionality of wood but also contribute to a greener, more sustainable future for the construction industry.
As a family-owned business in its third generation, ADLER continues to build on the legacy of its founder, Johann Berghofer. Under the leadership of Andrea Berghofer since 1999, ADLER has expanded its reach while staying true to its core values of quality, service, and environmental responsibility. Today, around 620 employees across Europe contribute to ADLER’s success, bringing colour and innovation to the world of wood coatings.
ADLER’s participation in key timber construction events in the DACH region has reinforced its leadership position in the industry. With a strong focus on sustainability, innovation, and high-quality products, ADLER is well-equipped to meet the growing demand for climate-friendly, resource-efficient building materials. As the timber construction sector continues to evolve, ADLER remains committed to providing solutions that help shape the future of sustainable construction.
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