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Xylexpo 2024 marks its success with overwhelming response

 Tuesday, May 28, 2024

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Xylexpo 2024 marks its success with overwhelming response

Xylexpo 2024 the biennial international exhibition showcasing woodworking and furniture technology, concluded on Friday, May 24, with highly encouraging outcomes. Official statistics, certified by IsfCert, an institute specializing in exhibition data verification, indicate a notable stability in attendance, with a total of 11,288 visitors, among which 27 percent were from international origins. Among the international attendees, 70 percent hailed from Europe, 18 percent from Asia, 5 percent from the Americas, and 5 percent from Africa.

“We must admit we expected lower figures, considering the difficult period for trade fairs, but as it seems, Xylexpo’s long tradition has once again shown its attraction power”, said Dario Corbetta, exhibition director, few hours after the end of the event.“Also, the decision to stay within the standard working days – Tuesday to Friday, leaving the Saturday free – was rewarded and ensured consistent attendance, after the opening day, on all exhibition days”.

The duration of Xylexpo 2024, a specialised exhibition focusing solely on furniture and wood technologies and equipment, provided ample opportunities for contemplation. It underscored the importance of offering exhibitors and visitors an experience that embraces innovation and explores new possibilities, a challenge the organizers are already preparing to tackle in the forthcoming edition.

Strong attention was aroused by “Industry 5.0” topics, although the still missing definition of implementation rules by the Italian authorities has cancelled the expected boost to orders.Nevertheless, many of the 270 exhibitors attending, 33 percent from abroad, reported high-quality contacts and closing several deals during the exhibition.

Xylexpo’s online engagement saw remarkably positive metrics: between April 24 and May 25, there was a substantial level of interaction across various platforms (58 thousand on Facebook, 77 thousand on LinkedIn, 145 thousand on Instagram, and over 13 thousand views on YouTube). Additionally, Xylexpo Digital made a significant impact by offering a curated collection of content tailored for and during the exhibition, attracting over 3,200 visitors during the event. These numbers are expected to rise exponentially in the coming weeks, as all “Xylexpo Digital” content will remain accessible on-demand to the community.

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